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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. Now also the Chief Marketing and Product Officer at Demandbase. Get to know more about his marketing philosophy (and his secrets for a killer cocktail) with these two podcasts. The Engagio and Demandbase merger. How he got here.

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MarTech Legend Jon Miller Reveals His Secrets to Account Based Marketing

Oktopost

In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day , fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller , co-founder of Marketo and Engagio, and now CMO at Demandbase. Jon is a marketing entrepreneur and thought leader.

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How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Engagio

Then there’s also demographic data, which identifies details about the people within our target markets, things like age ranges, income level, education, and gender to name a few. All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. What is technographic data?

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Where to Find AI in Your Content Marketing Technology

Contently

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. It then analyzes those conversations to understand consumer attitudes about the brand.

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3 Ways to Find Budget for ABM in an Economic Downturn

Engagio

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

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Demandbase: Converting More Web Visitors into Leads

The Point

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web [.].

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Crawl. Walk. Run. A Phased Approach to Developing an Account-Based Strategy

Engagio

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Collecting the right data. You need the right data. Figuring out who we want to target.