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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

OCTOBER 29, 2017

having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). Even with a constant conversion rate, you generate more net leads. Adobe, IBM, and Salesforce took pretty big bites out of this landscape too. An order of magnitude more.

Market2Lead 61
Market2Lead Reachforce Eloqua DemandBase 61
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