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Low Cost Systems for Demand Generation

Customer Experience Matrix

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. It shouldn't be hard to figure out which one suits you better. I reviewed it here in March.

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Will Marketing Automation Be Free?

LeadSloth

Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). Some vendors will sell below cost to gain market share, so higher prices or acquisitions may follow. Some vendors will sell below cost to gain market share, so higher prices or acquisitions may follow. Will Other Vendors Follow?