Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. Keywords with a high conversion rate should be bid up into one of the top ad spots.
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
APRIL 12, 2016
The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA).
Seven Expert Search Engine Marketing Guides
FEBRUARY 25, 2011
How can you improve quality scores to get a higher ad position at a lower cost? How can test to increase conversion rates while reducing the cost per conversion? How to quadruple a conversion rate by Google Website Optimizer Blog.
42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. PPC : Pay Per Click. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate.
3 Questions to Ask Before You Create a Facebook Ad
MARCH 18, 2014
From clicks to your website, to app installments and event responses, make sure to choose the one that fits your goals to leverage Facebook to the maximum. One option that is available for any of the eight ad choices is Cost Per Click (CPC).
How to Save Up to 50% on Your PPC With Quality Score
AUGUST 19, 2013
Quality Score: Higher Quality Scores generally lead to lower costs, so optimizing for Quality Score is essentially the same as optimizing for ROI. And it makes total sense -- Google’s main goal is to keep users happy so they keep using Google, and keep clicking results.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
CPA: Cost Per Action is a type of online advertising where the advertiser is charged based on a specific action. CPC: Cost Per Click is a type of online advertising where the advertiser is charged based on the number of times a visitor clicks on a link.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. BR: Bounce Rate. CAC: Customer Acquisition Cost. This is your total Sales and Marketing cost.
4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
APRIL 18, 2013
If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. Users may click on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Those who click on your ad who are interested in commercial electric tractors or private gas tractors will be eating up your budget, because they aren't part of your target audience. Theses tools also show you the popularity and average cost of each keyword.
How to Optimize Your PPC Campaign Under a Tight Budget
AUGUST 19, 2011
You definitely don’t want to cut back on the ad groups and keywords that have been performing well and converting at high rates. When budget is tight, paid search is often the easiest thing to cut.