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Top Content Marketing Questions Answered

Marketing Insider Group

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Then you have to build a content marketing destination that is best structured to answer those questions. This is one of the most important content marketing questions to answer.

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Questions to ask about conversion optimization platforms

Martech

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Dig deeper: What is a conversion optimization platform? Then develop the questions you’ll need to answer when researching solutions and talking to vendors. Create use cases describing them.

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The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. DISCOVER Questions® is a framework to make your questions more purposeful.

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Is Conversational Content Finally a Reality?

Marketing Insider Group

Stop shouting at your audience and start having conversations with them. The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard.

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The Power of Conversation Intelligence

Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? In this eBook, we’ll cover: The history of Conversation Intelligence. Conversation Intelligence defined and how it impacts your business. Where Conversation Intelligence fits into your sales technology stack.

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5 Questions to Ask AI to Help Develop Marketing Personas

Marketing Insider Group

In order to use AI effectively, you need to ask specific questions that address your needs. To get you started with using AI to develop marketing personas, we’ve created a list of five questions to ask with real ChatGPT input and output examples. That way, you can harness the true marketing potential of AI.

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How to Build a Modern Conversational Growth Strategy

Marketing Insider Group

Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. Marketing and sales are evolving, and Conversational Marketing is taking center stage. This is Conversational Marketing in the act. At the core of humanity is dialogue. Standardize.

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So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

An interactive Q&A with the speaker — bring your questions! What to look out for when reevaluating and rejuvenating your outreach. Why you should be asking “so what?” when engaging your potential buyer. March 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

First, we have to ask the right questions, to the right people, in the right way. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research. Bring your questions for Michele to answer live. into action takes finesse.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. The question is - how do you capture all this?

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The Revenue Leaders Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms. This is unfortunate because it is a necessary conversation. Prospecting. Whose job is it, anyway?