Trending Sources

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Twitter Profile : @Intel. Twitter Profile : @Cisco.

Optimizing Twitter for Lead Generation

Modern B2B Marketing

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. Twitter happens to be one of our most effective prospecting channels.

Hey Marketing: An Inquiry Is Not A Lead

B2B Marketing Insider

So, what is getting in the way of so many sales and marketing conversations? Someone who downloads a white paper or registers for your webcast is not a lead. What Is The Average Conversion Rate From Inquiry To Lead?

BANT 143

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

Modern Marketing

But in today’s world, the explosion of content distribution channels, social media services and communities makes it hard to know if buyer behavior you observe on the corporate website matches their behavior on Twitter or LinkedIn. Plugging a Demandbase connector in may help marketers measure the impact of larger buying committees on funnel conversion rates. Twitter. by Jim Williams | Tweet this I finally broke down and bought an iPhone.

12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011

Webbiquity

The top three channels for sharing content are Twitter (74%), LinkedIn (71%) and Facebook (70%). Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics. Content is king.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Consider what is taking the place of the blog: social sites like Facebook and Twitter. Keyword reports from PPC programs: filter this report by conversion rate to find keyword topics PPC demonstrates will historically generate an action. Early bird rates expire March 4.

SEM 31

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. For example, you can mention on your twitter profile that you've just released a new blog post or newsletter.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Skype 39

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Remarkable content that leaves a lasting impression and engages the reader to take action such as requesting access to your Webcast or asking to get in touch with you to learn more about your solution. Do you set it free and make it easily shareable via Email, Twitter, Facebook?

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Increase conversions; a defined action on your website/landing pages. These and other issues need to be addressed via conversation with you. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. Improved conversion rate.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Increase conversions; a defined action on your website/landing pages. These and other issues need to be addressed via conversation with you. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. Improved conversion rate.

Lead Generation Programs That Work

B2B Marketing Insider

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. We do 100’s of webcasts a year, this turned out to be one of the best.” It was also interesting to watch the conversation on Twitter both during and after the event.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. Conversion actions are not all created equal (e.g.

CPC 5

What’s in the FUNNEL? – eConsultancy’s London Trade Show

Modern B2B Marketing

Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs. If you missed it don’t worry download the slides here or listen to is it here as a webcast.