The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Conversion Rate Optimization. Increase conversions using overlays, dynamic text replacement, and A/B testing.

5 Ways You Can Use Visual Content to Increase Conversion Rates

Hubspot

That conversion didn’t happen. The wrong visual content can kill conversions as quickly as the right visual content can increase them. In fact, conversion rates for brands that use custom visual content are seven times higher than those that don’t. I was ready to buy.

Trending Sources

12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]

Hubspot

By now, most marketers know that Twitter isn''t just a great medium for creating and reinforcing your brand image -- it''s also a tool for reaching fans of your business who can become leads (and, ultimately, sales).

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

What’s the average click-through rate of a link shared on Twitter? won’t show up in keyword research tools)? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. Twitter Facts and Statistics.

The Eight Best Online Tools for Sales Professionals

Webbiquity

The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. Sales Tools. An email automation tool specifically for sales professionals.

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The 29 Best Web Analytics Tools

Webbiquity

” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning.

58 Best Marketing Tools to Build Your Strategy in 2017

Hubspot

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017.

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Twitter Profile : @Intel. Twitter Profile : @Cisco.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D.

The 12 Best Special-Purpose Business Software Tools

Webbiquity

Most of the posts so far in this series on the best online business tools have addressed marketing functions. But there’s virtually no business process, no matter how narrow, that can’t be improved by technology—as demonstrated by the tools here.

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered. Password Tools. And the beauty in this tool? PDF Tools.

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The 17 Best Photo Editing Tools

Webbiquity

Use the tools here to retouch images, add layers, apply effects, overlay text, create collages, replace colors, optimize file sizes, crop images, add transparency, rotate, resize, blur, distort, add icons and stickers, cartoonize photos, drop backgrounds, and more.

The 15 Best Content Distribution and Amplification Tools

Webbiquity

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams.

The Six Best Accounting and Finance Tools for Small Business

Webbiquity

Today’s SaaS-based accounting and finance tools are affordable, easy to use, and impressively sophisticated. The half-dozen tools here enable small to midsized businesses to efficiently manage invoicing, purchase orders, expenses, payroll, reporting, taxes, and more.

The 24 Best Email Marketing Tools

Webbiquity

Here are two dozen tools that can help business users and marketers to both craft better messages as well as more efficiently manage their own email inboxes. Sample review: “You need a tool to manage your email list and subscribers. Possibly the best opt-in list builder tool.

How to Use Twitter Retargeting Ads to Generate More Customers

Hubspot

At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. So we asked ourselves: Can Twitter be an effective channel for influencing the lead-to-customer conversion rate ?

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Twitter Ads.

The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Social Search Tools.

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The 15 Best Screencasting and Online Presentation Tools

Webbiquity

Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations.

How to Get a Personalized Assessment of Your Website [Free Tool]

Hubspot

Back in 2007, we launched a tool called Website Grader. Read on to learn what the new tool does and how you can get a personalized assessment of your own. Just click on the relevant icon to share it via your Twitter, Facebook and LinkedIn accounts.

The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine

Hubspot

I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. However, Twitter doesn’t exactly offer a robust analytics platform. What Is the Right Way to Measure Your Twitter & Vine Marketing? Twitter Reach & Database Growth.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Here’s a recap of a few of the key sessions and conversations from the summit. The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond.

Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Concentrate your efforts on branding over conversion rates.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. Customer Service Management Tools.

11 tips and tools to jump-start your SEO

Biznology

Here are 11 tips and tools to jump-start your SEO. The percent of people who visit your site and take the actions you want is called conversion. Define conversion activities at the start. Did these tips and tools help you see how to jump-start your SEO?

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+.

Optimization Testing: Don't Obsess Over Conversion Rates

Hubspot

You can find Linda on Twitter @getelastic and @roxyyo. One of the biggest mistakes you can make with A/B or multivariate testing is to have conversion rate myopia. What does conversion rate mean, anyway? For most folks, the conversion goal measured is sales.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 The good news is, there are technologies and tools that make it much easier to find the gold hidden in the data—and use it to refine your online marketing with laser precision.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots.

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3 Newer Types of Content Tactics To Support Lead Gen

Modern Marketing

Follow Josh on Twitter @jhaynam. Luckily there are three new forms of content that capture leads at amazing rates. Despite strong traffic, the conversion rate to email subscriber was hideously low, people just weren’t signing up.

Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

Modern Marketing

The webinar titled “Adding Social Fuel To Demand Generation Programs” underscored the fact that, because buyers like to access content and information from their peers, there is a huge opportunity to cultivate more meaningful roles on channels where information exchange thrives (like LinkedIn and Twitter). Make your Twitter profile as professional as your LinkedIn profile. Don’t be afraid to get personal on Twitter.

The Importance of Marketing Automation in Your Modern Marketing Future

Modern Marketing

Conversion Rate is Measure of Success Jordie van Rijn , email marketing and eCRM consultant with Emailmonday , says that the most useful measure of marketing automation performance is conversion rate, say 70% of very successful marketing automation users. Conversion rate.

5 Metrics Every B2B Marketer Should Track

Digital B2B Marketing

If you cannot afford to measure it through traditional surveys, use brand searches (reported by Google tools) and branded search traffic (use Google Webmaster Tools to avoid the impact of logged in users) as a very rough but useful proxy over time. You have a lead generation program.

The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity

To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. Even better—except where otherwise noted, all the tools below are free, or at least offer free versions. There are lots of tools that can help you achieve this.

Seven Ways to Use Social Media for Business

Webbiquity

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g.

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. We’re always looking to hear about new tools that offer a different viewpoint.

Lurkers are the 99.989% of Social Media

Biznology

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). The Internet has razed the barrier to entry to all of these things and the tools are all cheap. as the average conversion rate.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Add a link to your company's Twitter account to all mass email communications.

Why 78 % of Marketers Struggle with Content Marketing ROI

Act-On

For example, let’s say you use Facebook or Twitter to promote the content. Use their advertising tools to see how much you would have spent to generate similar exposure. For measurement, you could: Tally up the total number of leads generated or landing page conversion rates.

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