Trending Sources

5 Ways You Can Use Visual Content to Increase Conversion Rates

Hubspot

That conversion didn’t happen. The wrong visual content can kill conversions as quickly as the right visual content can increase them. In fact, conversion rates for brands that use custom visual content are seven times higher than those that don’t. I was ready to buy.

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Conversion Rate Optimization. Increase conversions using overlays, dynamic text replacement, and A/B testing.

12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]

Hubspot

By now, most marketers know that Twitter isn''t just a great medium for creating and reinforcing your brand image -- it''s also a tool for reaching fans of your business who can become leads (and, ultimately, sales).

The 17 Best Social Media Management Tools

Webbiquity

Instagram has more users than Twitter. Fortunately, social media management tools are increasing in number and sophistication as well. For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. is the tool for you.

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B2B Marketing Trends for 2016

New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers. B2B Marketing.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

What’s the average click-through rate of a link shared on Twitter? won’t show up in keyword research tools)? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. Twitter Facts and Statistics.

The 29 Best Web Analytics Tools

Webbiquity

” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning.

The 15 Best Audio and Video Editing Tools

Webbiquity

And increasingly sophisticated automated online animation tools are reducing the need to hire professional graphic design talent. Video Creation and Editing Tools. Create animated videos using drag-and-drop tools and pre-built templates. Video Marketing Tools.

The 17 Best Photo Editing Tools

Webbiquity

Use the tools here to retouch images, add layers, apply effects, overlay text, create collages, replace colors, optimize file sizes, crop images, add transparency, rotate, resize, blur, distort, add icons and stickers, cartoonize photos, drop backgrounds, and more.

B2B Marketing Trends for 2016

New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers. B2B Marketing.

Five tools to help with your social media makeover

grow - Practical Marketing Solutions

Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts: 1. Measure Conversion from Social Media Traffic. From the image below you see that there is a 2.50% conversion rates from LinkedIn and 1.90% from Facebook.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams.

The Six Best Accounting and Finance Tools for Small Business

Webbiquity

Today’s SaaS-based accounting and finance tools are affordable, easy to use, and impressively sophisticated. The half-dozen tools here enable small to midsized businesses to efficiently manage invoicing, purchase orders, expenses, payroll, reporting, taxes, and more.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D.

B2B Marketing Trends for 2016

New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers. B2B Marketing.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Twitter Profile : @Intel. Twitter Profile : @Cisco.

The 24 Best Email Marketing Tools

Webbiquity

Here are two dozen tools that can help business users and marketers to both craft better messages as well as more efficiently manage their own email inboxes. Sample review: “You need a tool to manage your email list and subscribers. Possibly the best opt-in list builder tool.

The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Social Search Tools.

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How to Use Twitter Retargeting Ads to Generate More Customers

Hubspot

At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. So we asked ourselves: Can Twitter be an effective channel for influencing the lead-to-customer conversion rate ?

2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She’s an informative and prolific Twitterer, and active in Twin Cities social media.

How to Get a Personalized Assessment of Your Website [Free Tool]

Hubspot

Back in 2007, we launched a tool called Website Grader. Read on to learn what the new tool does and how you can get a personalized assessment of your own. Just click on the relevant icon to share it via your Twitter, Facebook and LinkedIn accounts.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Twitter Ads.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Here’s a recap of a few of the key sessions and conversations from the summit. The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins.

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The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine

Hubspot

I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. However, Twitter doesn’t exactly offer a robust analytics platform. What Is the Right Way to Measure Your Twitter & Vine Marketing? Twitter Reach & Database Growth.

3 Important Sales Trends & Predictions for 2015

Sales Prospecting Perspectives

I welcome any feedback in the comments, or via Twitter at @davemacboston. Twitter used to be rich with rewarding content, but now I have to scroll for several minutes before I find anything worth dipping into. TREND #2: Tool Explosion / Integration.

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The #Nifty50 Women of Twitter

Fearless Competitor

The #NiftyFifty Women of Twitter. Tom Pick ( @tompick ) and Cheryl Burgess ( @ckburgess ) came up with the idea of a #nifty50 award for top folks on Twitter. The Fearless Competitor is pleased to present the #Nifty50 Women of Twitter.

Optimization Testing: Don't Obsess Over Conversion Rates

Hubspot

You can find Linda on Twitter @getelastic and @roxyyo. One of the biggest mistakes you can make with A/B or multivariate testing is to have conversion rate myopia. What does conversion rate mean, anyway? For most folks, the conversion goal measured is sales.

11 tips and tools to jump-start your SEO

Biznology

Here are 11 tips and tools to jump-start your SEO. The percent of people who visit your site and take the actions you want is called conversion. Define conversion activities at the start. Did these tips and tools help you see how to jump-start your SEO?

The 15 Best Screencasting and Online Presentation Tools

Webbiquity

Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations.

How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools

Writtent

Whether you’re in the beginning stages of figuring out how to design a blog or looking to revamp your site, here are some of the most effective ways to dramatically increase your site visibility on Facebook, Twitter, Google+ and Pinterest: Add Social Sharing Modules.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 The good news is, there are technologies and tools that make it much easier to find the gold hidden in the data—and use it to refine your online marketing with laser precision.

How Twitter for Business Will Become a Serious Advantage

CMO Essentials

Imagine all the conversations that are happening around the world at this very minute. Think of the patterns, trends, insights, and opportunities among these conversations that could inform or add value to your marketing, sales, or customer experience objectives.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots.

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3 Newer Types of Content Tactics To Support Lead Gen

It's All About Revenue

Follow Josh on Twitter @jhaynam. Luckily there are three new forms of content that capture leads at amazing rates. Despite strong traffic, the conversion rate to email subscriber was hideously low, people just weren’t signing up.

The Importance of Marketing Automation in Your Modern Marketing Future

It's All About Revenue

Conversion Rate is Measure of Success Jordie van Rijn , email marketing and eCRM consultant with Emailmonday , says that the most useful measure of marketing automation performance is conversion rate, say 70% of very successful marketing automation users. Conversion rate.

5 Metrics Every B2B Marketer Should Track

Digital B2B Marketing

If you cannot afford to measure it through traditional surveys, use brand searches (reported by Google tools) and branded search traffic (use Google Webmaster Tools to avoid the impact of logged in users) as a very rough but useful proxy over time. You have a lead generation program.

How to Create an Automated Follow-Up System

grow - Practical Marketing Solutions

Can you see how this might increase conversions? Armed with this information, the experience for my user is much better, and my conversion rate is much higher. Get more info from Trent on Twitter and LinkedIn. By Trent Dyrsmid, {grow} Community Member.

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