Remove measurement rate
article thumbnail

The Fundamental Metrics You Should Be Tracking to Improve Your Pipeline

Apollo

Results: This is the measurement of how well your targeting and messaging efforts have moved your accounts and prospects through your sales pipeline. Results are measured by whether or not meetings have been booked, how many SQOs you have, and how much revenue you have sourced. open rate and a 17% call connected rate.

SQO 66
article thumbnail

When Is an Account Fully Penetrated?

Apollo

If an account isn’t “done” and remains unfinished, then there’s further action reps can take to get an account to the SQO Stage. To track Account Penetration , Gary measures a set of metrics for EACH of the accounts that his reps target. Gary’s team had a conversion rate for Tier 1 accounts of 20%. Currently, about 50.2%

SQO 79
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Fundamental Metrics to Improve Your Pipeline

Apollo

Results: This is the measurement of how well your targeting and messaging efforts have moved your accounts and prospects through your sales pipeline. Results are measured by whether or not meetings have been booked, how many SQOs you have, and how much revenue you have sourced. open rate and a 17% call connected rate.

SQO 40
article thumbnail

When Is an Account Fully Penetrated?

Apollo

If an account isn’t “done” and remains unfinished, then there’s further action reps can take to get an account to the SQO Stage. To track Account Penetration , Gary measures a set of metrics for EACH of the accounts that his reps target. Gary’s team had a conversion rate for Tier 1 accounts of 20%. Currently, about 50.2%

SQO 40
article thumbnail

How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

The problem is that these questions are all predicated on a giant assumption (and you know what they say about assumptions)—that you’re measuring your ad performance against the right metrics. You don’t want to measure just any metrics. You want to measure the right metrics. The metrics that matter to your boss.

ROI 52
article thumbnail

How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

The problem is that these questions are all predicated on a giant assumption (and you know what they say about assumptions)—that you’re measuring your ad performance against the right metrics. You don’t want to measure just any metrics. You want to measure the right metrics. The metrics that matter to your boss.

ROI 52
article thumbnail

Making Sense of Marketing Acronyms: Part 1

Bluetext

CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click. KPI (Key Performance Indicator) The metric(s) used to track and measure the success of your goals and objectives. NRR (Net Revenue Retention) A metric that measures the amount of revenue you keep from existing customers.