Getting More Out of Each Click with "Post-Click Marketing"


This is the first of two posts that will look at how to improve conversion rates to get more value from each click. Critics of these services refer to them as "spyware," though that term isn't really fair.

Part One: Marketing Measurement and Pissing People Off

Digital B2B Marketing

Even negative measurements are rarely negative, they are just small positive measurements — low response rates or conversion rates.

Getting More Out of Each Click, Part 2: Docmetrics


Although the term "spyware" is unfair, these services still make some marketers uncomfortable as they are collecting information without the specific consent of visitors. If Docmetrics provides half the increase in conversion rate claimed, it will make you a rock star with your boss or client.