Conversion Rate and Spyware - B2B Marketing Zone

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

DECEMBER 8, 2008

This is the first of two posts that will look at how to improve conversion rates to get more value from each click. Critics of these services refer to them as "spyware," though that term isn't really fair. They can't identify the specific individual who visits a site, only the network location from which the visit originated.

OpenTracker

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Part One: Marketing Measurement and Pissing People Off

Digital B2B Marketing

MARCH 9, 2011

Even negative measurements are rarely negative, they are just small positive measurements — low response rates or conversion rates. Today, courtesy of pop-up blockers and a better understanding of consumer attitudes towards them, pop-ups are avoided by most marketers, publishers and networks. Views expressed are my own.

Enterprise Management

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B2B Marketing Zone

Getting More Out of Each Click with "Post-Click Marketing"

Part One: Marketing Measurement and Pissing People Off

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