DealSignal

OCTOBER 4, 2021

What sales and CEOs care about are qualified opportunities—real deals involving real decision-makers. Just like marketing, sales has very limited resources, mainly measured as selling time. What sales wants and needs to do justifiably, is to work and close real deals—not vet through hundreds of “leads.”

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 52

DealSignal

OCTOBER 4, 2021

What sales and CEOs care about are qualified opportunities—real deals involving real decision-makers. Just like marketing, sales has very limited resources, mainly measured as selling time. What sales wants and needs to do justifiably, is to work and close real deals—not vet through hundreds of “leads.”

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 52

Bluetext

MAY 8, 2023

KPI (Key Performance Indicator) The metric(s) used to track and measure the success of your goals and objectives. PQL (Product Qualified Lead) A lead who has shown interest in your product and is likely to buy. SQO (Sales Qualified Opportunity) A potential customer who has shown interest and is ready to move forward with a sale.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26