Metadata

SEPTEMBER 22, 2021

The problem is that these questions are all predicated on a giant assumption (and you know what they say about assumptions)—that you’re measuring your ad performance against the right metrics. You don’t want to measure just any metrics. You want to measure the right metrics. The metrics that matter to your boss.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

The problem is that these questions are all predicated on a giant assumption (and you know what they say about assumptions)—that you’re measuring your ad performance against the right metrics. You don’t want to measure just any metrics. You want to measure the right metrics. The metrics that matter to your boss.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Bluetext

MAY 8, 2023

ROAS (Return on Advertising Spend) Your ROAS can be described like this. If you made $2, but spent 1, you have a ROAS of 2x. KPI (Key Performance Indicator) The metric(s) used to track and measure the success of your goals and objectives. CPL (Cost Per Lead) The cost of finding your next potentially viable lead.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26