Upleveling A/B Testing with AI for Conversion Optimization
FunnelEnvy
MARCH 4, 2024
Marketers can use the results to measure user behavior and make decisions based on statistics. Marketers use these tests to optimize marketing campaigns, improve UI/UX, and increase conversions. Gone are the days of static tests; AI unlocks a dynamic, data-driven approach to conversion rate optimization (CRO).
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