Creative Uses for Lead Capture

Lead Liaison

Businesses can use Lead Liaison’s GoExhibit!™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. If you’re using an event lead management solution like ours, this article will help you explore the other ways you can use the system and/or mobile app to capture leads. We’ve rounded up seven creative uses for event lead capture using our system. Everyday Lead Capture. Lead Kiosks.

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. I’m going to share 10 levers you can use to improve your lead conversion right now: 1. Numerous studies show that swift follow-ups increase conversion. Focus on increasing relevance with your lead nurturing.

Lead Capture Optimized: 201% increase in captured leads with clearer value proposition

B2B Lead Generation

In the case study, Dr. McGlaughlin revealed how one company clarified the value proposition of a landing page for a 201% increase in captured leads. The goal of the page was to capture a lead. Conversion Rate Optimization: Building to the Ultimate Yes.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates


I recently hosted a fantastic roundtable discussion on on the topic of Increasing Landing Page Conversion Rates. The content and design elements of a landing page that drives conversions. Measuring conversions and what to look for in your analytics.

Forms Aren't Dead: The State of Email Lead Capture in 2019


Email lead capture is the process marketers use to collect information from their website visitors. Typically, this is done through a traditional web form , although you can also capture leads through popups , chatbots , live chat , quizzes , surveys, and more.

The 5 Critical Components of Fantastic Lead-Capture Forms


Did you know that without a lead-capture form , your digital content can't generate leads? The lead-capture form is the main focus of a lead-capture page -- better known as a landing page. Because the formatting and design of your lead-capture form has a direct impact on your conversion rates, it's absolutely critical that you approach them wisely. The Five Components of a Lead-Capture Form.

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. Primary Research Question: Which call-to-action variable cluster will achieve the highest contact page conversion rate?

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More


In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates.

B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen

B2B Lead Generation

Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. For example, the design process forced us to examine two important questions: what is a quality lead, and how do we measure it?

B2B Marketing: 6 essentials for testing your teleprospecting

B2B Lead Generation

At MECLABS, we’ve made this a science and have even patented a Conversion Heuristic to analyze the process. MECLABS has its own leads generation group working with clients to help them drive more revenue through teleprospecting. Lead Gen: A proposed replacement for BANT.

Optimize your conversion pages to improve lead capture, lower costs

EMagine B2B Blog

Conversion rate optimization (CRO) is the process of incrementally increasing online conversions (e.g., orders, leads, sign-ups) by optimizing and testing website design, content, and user experience. It can significantly reduce customer acquisition costs while providing measurable business results, saving you time, money and headaches. Recent expansion of the toolset makes CRO easier than ever; and [.]. B2B Web Strategy Converting

The 5 Critical Components of Fantastic Lead-Capture Forms


On any given landing page, the lead-capture form is the most crucial element. Without the form, lead generation simply wouldn't be possible. Because the formatting and design of your form have a direct impact on conversion rates, it's absolutely critical that you approach them wisely. Here are the five most critical components of fantastic lead-capture forms. Before you do that, though, you’ll want to be able to qualify the lead.

How To Optimize Contact Forms for Conversions

Sales Intelligence View

This infographic, courtesy of QuickSprout, shows how such seemingly granular things like how many fields your conversion form has, or how much personal information you ask for, significantly affects how many leads you convert. Contact Forms Conversion Rate Conversions Marketing Lead

The Biggest CRO Marketing Mistakes You’re Making


Converting website visitors into leads requires constant change. Fine-tuning workflows is not enough to get the conversion rates you need. You must improve your conversion rate optimization marketing to increase your conversion rates.

How to Generate Leads Using Quizzes

Marketing Action

It didn’t take long before marketers noticed, and began to experiment with quizzes as a way to generate leads. You can create quizzes that are both entertaining and interactive, and yes, they have made a large impact as a method of lead generation. conversion rate!

Google Analytics- Calculated Metrics for Lead Generation Websites


First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Then you can take this total, divide it by user sessions, and create a “sales contact conversion rate”.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight


This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. If they convert in the future, you’ll have a record of their pre-conversion engagement, which is very useful for segmentation and sales follow-up.

Why Conversion Is More Important Than Traffic for Generating Sales


More conversions almost always lead to more sales, while more traffic doesn’t necessarily increase sales. That is why conversion is more important than traffic if you want to increase revenue. This is just one of three key reasons why conversion is more important than traffic.

How to Take Personalization to the Next Level


Catering to these differences with your marketing message is the best way to stand out from the crowd and drive conversions. Optimize Lead Capture for Personalization. But using your lead forms for segmentation requires balance.

How to Assess Your B2B Website to Increase Lead Conversions


Conversion optimization is the art and science of updating a website’s content, navigation, and technical aspects to increase engagement and inquiries (or “conversions”). Most of the articles on the web on conversion optimization cover e-commerce, but for this post, we’ll focus on B2B.

Which Webpages Should Have a Bot Versus Pop-Up Forms?

SmartBug Media

In our world of constant, data-driven website optimization, we are always looking for the next great idea, tool, or hack to help improve bounce rates, time on site, and exit rates; however, too often conversion rates are left untouched.

Introduction to Lead Management

B2B Lead Generation

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. Lack of lead management impacts lead conversion and ROI.

Are You Doing Demand Generation Right.or Are You Just Wasting Money?

Modern Marketing

It’s about driving a lead into the pipeline. In other words, demand generation is a marriage of marketing programs with a structured sales process that’s deployed after the lead has been captured. Still, let’s be clear on what needs to happen post-conversion.

15 Powerful B2B Lead Generation Tools You Need to Use

B2B PR Sense

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. You can find tools for each and every stage of your lead generation journey, including: Offer creation tools.

5 Email Copywriting Tips for Creating Engaging Content


Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them.

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Why Successful B2B Lead Generation Forms Are Like Blackjack Winners

The Forward Observer

In the high stakes game of B2B lead generation forms, are you tempted to ask for too much information? Using lead generation forms is similar to playing blackjack. Of course, you can’t convert leads unless the website visitor fills out a form. b2b marketing lead generation

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Marketing Action

This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. . Capture Metrics. Landing pages: Views, clickthroughs, and number of conversions.

5 of the Best Ways to Generate Leads with Video [SlideShare]


You want more leads. Funny thing is, your leads want more video. But you get the gist: use video to get more leads. In other words: use video to generate leads! Of course there are many different ways to generate leads with video (like with any lead capture initiative).

How to Create the Perfect Call-to-Action that Gets Results

EMagine B2B Blog

CTAs on your website might be used to encourage visitors to view additional related content, submit a lead capture form, or learn more about your product or service. If there’s any disconnect, you risk confusing and frustrating visitors, and ultimately losing conversions.

What Is Lead Generation in 2019


What is Lead Generation? lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? What Is A Lead.

Why Successful B2B Lead Generation Forms Are Like Blackjack Winners

The Forward Observer

In the high stakes game of B2B lead generation forms, are you tempted to ask for too much information? Using lead generation forms is similar to playing blackjack. Of course, you can’t convert leads unless the website visitor fills out a form.

7 Ways to Improve Your Lead Management Process


The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle.

The Eight Best Social CRM Tools


Both capture prospect and customer contact data, organizational structure, and interaction history. According to Data2CRM , “the dynamic engagement with the leads and prospects, instead of uninvolved messages, is the striking difference of social CRM” compared to traditional CRM.

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3 Newer Types of Content Tactics To Support Lead Gen

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly.

7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]


Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it.

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Are You A Good B2B Email Marketer?


1: What is the reason behind a high unsubscribe rate? So as to drive traffic to your website and generate leads simultaneously, marketers need to include interactive content into their marketing strategy and in their email newsletters. Craft a lead-capture form.

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LinkedIn and Paid Search; Discover How They Both Drive Conversions


We explain to clients that it is of this mindset to keep in mind as we train on our approach to social selling for lead generation. Retargeting in the advertising context means “finish a conversion on our website”, or “here’s a new offer you may like.” Paid Lead Generation.

Introducing Contently Live


Like that first-time nervous driver with her hands on 10 and 2, we set out on a journey that ultimately led us to an award-winning publication—which also happens to be our biggest lead generator. Optimized for lead gen.

Progressive Profiling is a Must


Serving people with questions they don’t have time to answer or aren’t ready to answer will result in lower conversions and a greater number of people providing false data (yes, I’m looking at you,

How to Design the UX of a Website or App to Increase Conversions

Single Grain

For optimizing your software for bringing in conversions, understanding the psychology behind what makes users tick is critical. What Exactly Do We Mean by Conversions? If you have an e-commerce website or app, conversions are a no-brainer. 7 Hacks to Boost Your Conversion Rate.