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How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey

Unbounce

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Kinda—ahem— heroic.

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Five Ways to Use Colors to Create Effective Landing Pages

Webbiquity

Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. One is that the colors you choose for your landing pages can have a profound effect on your conversion rates. That knowledge can help you design pages that produce the results you’re after.

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. How does that compare to your popup or ebook conversion rate?

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Email Marketing Infographic Best Practices for 2021

SendX

If you create an email newsletter with an infographic then it will increase your overall conversion rate. Step 3: Use the A/B testing feature to find out the sweet spot Even with all of these techniques and strategies you may not get the appropriate result. Source: Postalytics Just take a look at the above landing page.

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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Evergreen Content Evergreen content should be the cornerstone of your overall content development strategy. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. Guest post by Natasha Lane.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

You first need a pre-launch marketing strategy to introduce a new product successfully. In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. What Is a Pre-Launch Marketing Strategy? Apple’s product launches are another example of a brilliant pre-launch strategy.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

The competition to improve organic rankings and appear on the first page of Google is tough. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Content is a vital component of every digital marketing strategy. Connect with Twitter. Content Marketing.