How 2022 Apple Mail Privacy Updates Affect Email Open Rates
APRIL 20, 2022
At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe. Click rate: The percentage of people who click a link in the email.
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