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How 2022 Apple Mail Privacy Updates Affect Email Open Rates

SmartBug Media

At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe. Click rate: The percentage of people who click a link in the email.

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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

As a company that rigorously tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from demand generation meant either a) driving more leads into the top of the funnel, and/or b) increasing the rate at which those leads convert into sales. Re-posted with permission.

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Email Marketing Infographic Best Practices for 2021


If you create an email newsletter with an infographic then it will increase your overall conversion rate. Step 1: Craft an eye-catching subject to increase open-rate What is the point of doing all of this infographic magic if no one even sees it? If your email open rate is very low then nothing will work.

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75+ CRO Statistics That’ll Help You Increase Sales in 2023

Single Grain

With the latest Conversion Rate Optimization (CRO) statistics. By understanding the latest trends and insights in CRO, you’ll be able to evaluate and improve the efficiency of your marketing campaigns, landing pages and other website components. The average conversion rate from SEO is around 14.6%

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Landing Page Strategy: The Complete Guide


Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

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Metrics for Email Marketing: 17 Email Metrics You Must Track in 2023


To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Email Open Rate Open rate is how many people actually open the email that you send to them.

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Email Marketing Conversion Rate Comparison


This will help you determine, for instance, what kind of open rates or conversion rates businesses like yours should expect. How to Calculate your Email Conversion Rate. To compute your conversion rate, divide the number of signups or purchases by the total number of successful email deliveries.