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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. An important point to note about PR is that it is earned.

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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. An important point to note about PR is that it is earned.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

This is the first of two posts that will look at how to improve conversion rates to get more value from each click. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. How will the Salesforce/Jigsaw acquisition change the B2B industry? I like numbers.