Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. lead automation management vendors. Critics of these services refer to them as "spyware," though that term isn't really fair. They aren't so much "lead generation" as they are "lead extraction" services.