Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales

Marketo

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). Like Marketo, Jigsaw is a founding member of the Marketing Cloud , an alliance of cloud-based marketing services that make internal marketing functions more efficient and external marketing programs more effective.

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark

You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects. Additional intelligence is available via integrations with Hoovers and Jigsaw. The issue here is improving conversion rates while capturing intelligence. By limiting form fields, conversions increase. The search engine keyword identification can be a valuable tool to guide the conversion.

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Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers

Kapost

8) Conversion Rate Optimization (CRO). Instead of restricting this collaboration to third-party sites, community building tools make it possible to capture the conversation that happens around your product and industry—giving you a myriad of chances to engage with and add value to visitors, prospects, and existing customers. Marketing technology is evolving at an incredible pace. The advent of cloud platforms in particular has made cutting-edge technology more accessible.

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. A perfect funnel would look more like a rectangle, with high conversion rates flowing down each step toward revenue (plus a little drop off). More leads and better conversion is good, while more leads and poor conversion is bad. Yelp, Jigsaw).

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

This is the first of two posts that will look at how to improve conversion rates to get more value from each click. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

How will the Salesforce/Jigsaw acquisition change the B2B industry? Find out how to make landing pages work harder and increase conversion rates. Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. The following are the top items from featured sources based on social signals.