Trending Sources

How Redesigning Doubled Conversion Rates


Like most major projects at HubSpot, this one began with compelling data that pointed to a few big opportunities in our site. Conversions. Prior to INBOUND 2016, we knew we would be launching the HubSpot Growth Stack, which includes free versions of all of our products.

The Beginner's Guide to Conversion Rate Optimization (CRO)


That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? The process of optimizing those conversions is exactly what CRO entails. When Is Conversation Rate Optimization (CRO) Right for Your Business?

12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]


So, to help you optimize your Twitter presence to generate leads and sales, HubSpot teamed up with Market Domination Media to create the infographic below. <p><strong>Please include attribution to HubSpot with this graphic.</strong><br

Best Practices for Conversion Rate Optimization


Yesterday, we ran a webinar with HubSpot’s Leadin in which we discussed Best Practices For Conversion Rate Optimization. Attendees were presented with tips and strategies to increase their conversion rates.

29 Guides to Beautiful and Effective Website Design


Visitors to this post will unfortunately be assaulted with an obnoxious, screen-filling pop-up, but once past that, will learn from Tommy Walker “that ‘visually complex’ websites are consistently rated as less beautiful than their simpler counterparts.

Lessons from HubSpot’s State of Inbound Marketing Report


HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success.

7 Real Marketing Interview Questions From HubSpot's CMO


Now, I've held off from publishing these for a long time because I think great hiring is a key ingredient in my secret sauce, but the desire to do great inbound marketing by sharing tips with the community and demonstrating thought leadership has finally won out, so have at 'em.

48 Phenomenal SEO Guides, Tips & Tactics


Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Expert SEO Guides, Tips and Tricks. Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. SEO is conversion rate optimization.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Facebook Marketing Tips & Techniques. by HubSpot Blog. 10 Best Practice Tips for Facebook Page Content Publishing by

6 Tips for Executives to Align Sales and Marketing Teams

Sales Prospecting Perspectives

Here are a few tips to align both teams: Foster communication. Both departments should utilize the same sales enablement tools, such as Salesforce or HubSpot, which shouldn’t be too complex. Marketing reps may have a comp plan based on the conversion rate of MQLs to SQLs, and SQL’s to stage one forecast. Sales reps may have a comp plan based on the conversion rate of their own “Small Net Fishing” campaign as well as their reaching their quota.

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22 Noteworthy Content Marketing Guides and Tips


by HubSpot. by HubSpot. ” She then serves up six practical tips for thinking like a journalist. Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. By Luke O’Kelly {grow} Community Member.

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Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week


This week was a very practical week in HubSpot content. This week’s content has been particularly dedicated to offering helpful tips and teaching you the “how to’s” on everything from business cards to resumes to storytelling.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions


Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc.

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6 Tips for Making the Most of Your Retargeting Campaigns


This post originally appeared on HubSpot's Agency Post. To help you do so, I've put together a comprehensive list of tips on how to make the most of of your retargeting campaigns. To read more content like this, subscribe to Agency Post. You may wan't to sit down for this statistic.

11 Simple (But Critical) Tips for Creating Better Landing Pages


That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages. 11 Top Tips for Creating Better Converting Landing Pages. Want more lead generation tips and tricks?

16 Remarkable Web Analytics Guides, Tips and Techniques


How can you measure all of the sources that contributed to a conversion–not just the last click? Using Multi-Channel Funnels to analyse the impact of marketing channels on conversions by Smart Insights. 9 Ways to Make Your Marketing Analytics Actionable by HubSpot.

5 Tips to Help Close That Sale


We all want the journey to end in a successful conversion, but that’s not always the case. 5 Proven Ways to Increase Your Closing Rates. Here are five tips you can implement to tilt the odds in your favor: Find a CRM Solution That Works for You.

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Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week


This week a lot of our content has focused on changes made to the platforms that marketing and sales professionals rely on -- as well as tips to help you succeed in the rapidly evolving digital landscape.

Best SEO Guides, Tips and Resources of 2010


Find the answers to those questions and many more here in more than two dozen of the best guides to SEO tips, strategies, techniques and tactics of the past year. SEO 101: Defining the long tail by Conversation Marketing. Ranking for high-conversion keywords is far more important (i.e.

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Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare


So with the shopping holiday quickly approaching, we've put together a few last-minute tips to ensure your website is ready to handle the influx of traffic and potential sales. HubSpot customers: If you use the HubSpot Website add-on , you're covered.

How to Add a CTA Button to Your Facebook Page [Quick Tip]


HubSpot customers: Here''s how to create a tracking URL for a landing page in HubSpot.). Use the analytics on that tracking code to see how the button is driving traffic and conversions.

7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]


For example, let''s look at one of the landing page templates you can try for free in HubSpot. In fact, oftentimes it distracts the reader from the main point of the landing page, creation more friction on the landing page instead of supporing conversion. Here''s a bonus tip for you!

3 Key Factors For Improving Ecommerce Conversion Rates


The very best converting ecommerce sites make extensive use of remarketing tools to improve their ultimate transaction rate and retain visitors who are not yet ready to buy. Join HubSpot's VP of Sales in this live webinar as he provides actionable tips and compelling case studies!

28 Quick Tips for Customizing Your Email Preference Center


Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! 4 Reasons to Customize Your Email Subscription Preference Center (And 28 Tips to Try).

How to Calculate Next Month's Lead Gen Goal [Quick Tip]


To do this, you''ll need your average lead-to-customer conversion rate -- aka the percentage of leads that become customers. For example''s sake, let''s say your lead-to-customer-conversion rate is 2%. 02 lead-to-customer conversion rate = 250 leads.

88 Expert Content Marketing Posts Worth Another Read


Image credit: HubSpot. Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? Pam Dyer shares helpful tips on optimizing use of visual content in this helpful and informative infographic.

15 Tips for Creating Great Blog Landing Pages that Convert


If they convert fairly well, implementing a few tips can help you squeeze even more benefits from them. But if they don’t do a good job of guiding visitors into your sales funnel, it’s time for some serious conversion rate optimization. More Landing Page Tips.

11 tips and tools to jump-start your SEO


Here are 11 tips and tools to jump-start your SEO. The percent of people who visit your site and take the actions you want is called conversion. Define conversion activities at the start. Marketing Grader from HubSpot can tell you. Photo credit: Sean MacEntee.

30 Brilliant Social Media Marketing Tips From 2011


With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Source: Social Media Examiner ) Bonus tip: need ideas for all that content? Then measure conversion rates.

How to Analyze Your Blog Posts: A Beginner's Guide


Make a list of your top 10 posts along with their traffic numbers and conversion rates. Scenario #1: Low Traffic & High Conversion Rate. As you're working to attract more traffic to your blog, keep a close watch on your conversion rate.

Best Website, UX and Mobile Design Guides and Tips of 2011


So how does a web designer create a site that’s visually stunning and fast and user-friendly and effective at driving conversions and search-optimized and mobile-friendly? ” 5 Ideas For Boosting Your Landing Page Conversion Rates by Business2Community.

17 (of the) Best Email Marketing Guides of 2011


Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. Write subject lines that increase open rates? Email Marketing Tips & Tactics. Mobile Email Marketing Tips.

How to Use New Anonymous Targeting to Get Sales Faster


This post will delve into what those features look like -- but even if you''re not a HubSpot customer, it should give you some ideas of what you can do with functionality like this on your own sites. Three Tips to Be Smart With Smart Content. HubSpot Lessons

20 Tips to Get Your Content Seen on Facebook


20 Tips to Get Your Content Seen on Facebook. Integrate landing pages within Facebook to get higher conversion rates - Facebookers don't like to leave Facebook. Connect with HubSpot

3 Ways to Optimize Your Landing Pages to Better Address Human Behavior


Then you''ll need to take a step back from the aggregate data about site visits, conversion rates, and lead numbers, and think hard about the human behind the screen. Only after considering these questions can we begin to think about optimizing our landing pages for conversion.

Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014

Sales Prospecting Perspectives

Wednesday: On Wednesday, guest blogger Anum Hussain from HubSpot wrote Why the Nitty Gritty Posting Mechanisms of Facebook Matter. Anum offers three tips for making the most out of your B2B Facebook page in this guest blog post.