SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Ahrefs found that most featured snippets are triggered by longer-tail keywords like those found in this section of the SERP.

SEO 87

SEO Tips SERP Content 87

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Content marketing rakes in conversion rates six times higher than other methods. ( That is target both long-tail and short-tail keywords that will have the best impact. Techclient ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

DECEMBER 22, 2020

Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot. HubSpot pioneered the buyer's journey in B2B before it was a big thing. Google shopping results. Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Examining click-through rates, engagement metrics and conversion rates gives insights into what works and needs improvement. Why is AI okay sometimes but not others?

Marketing AI 91

Marketing AI Work Management B2B Marketing Management 91

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. The conversion rates on your PPC landing pages are disheartening. Are you thinking about the right short and long tail keywords?

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Hubspot

JUNE 5, 2019

Not only are the clicks significantly cheaper due to the low competition on model number keywords, but the conversion rates are much higher. Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.".

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Valasys

NOVEMBER 23, 2022

Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. For SEO that is solely focused on voice, you must investigate and identify long-tail keywords. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Biznology

FEBRUARY 24, 2014

This refers to “long-tail” vs. “short tail” keywords. It’s a way the little guys can compete with the big guys and win because the appeal is more direct to consumers looking for what you have to offer and the conversion rate is higher. Marketing Grader from HubSpot can tell you.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Convert

NOVEMBER 16, 2020

You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). This means that there was a real impact, positive or negative, on the conversion rate, but it did not appear to be statistically significant, and you falsely declared that it was due to random chance.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

DECEMBER 22, 2016

Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. Turn a long-winded sentence into two. Keep your paragraphs to 2-3 sentences max.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Ledger Bennett

MARCH 25, 2020

The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. Non-brand example: find users searching “Saas Solutions” without using ‘Oracle’/’Salesforce’, find users looking for “CRM lead tracking” without adding ‘Hubspot’, etc. Key Takeaways.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. As a long-tail strategy, you can track prospects along the buying cycle and eventually even show how many of those contacts converted into opportunities and then paying clients. A/B Test Results.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

MARCH 21, 2016

At HubSpot, we break the buyer's journey into three main phases: awareness, consideration, and decision. Winning at SEO: Long Tail Keywords. Trade schools can rock SEO because you can take advantage of very specific keywords, called "long tail keywords" (LTK). This is why LTKs have conversion rates up to 2.5

Long Tail Marketing 28

Long Tail Marketing Buyer's Journey Inbound Marketing Urgency Marketing 28

Hubspot

SEPTEMBER 29, 2011

Start tracking the long tail value of your landing pages! It may not be receiving the same traffic, but the conversion rate could stay nearly the same. HubSpot customers can do this through the new Landing Page Analytics graph within HubSpot's Landing Page Tools ; screenshot above. Connect with HubSpot :

Landing Pages 28

Landing Pages Lead Scoring Lead Ranking Generation 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

FEBRUARY 10, 2012

Because landing pages are so important to lead generation, attention to detail is in order to ensure you have the highest conversion rate possible. To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Connect with HubSpot :

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Hubspot

APRIL 30, 2014

Maybe you worked your tail off to hit your goal and you just made it. To do this, you''ll need your average lead-to-customer conversion rate -- aka the percentage of leads that become customers. For example''s sake, let''s say your lead-to-customer-conversion rate is 2%.

Lead Gen 28

Lead Gen Lead Scoring Lead Ranking Leads 28

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." You've got a great new search term to target.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. User Intent: The Art of Detecting and Fulfilling a Need.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. In this post, we'll be diving into the conversion rate of your organic traffic into leads and customers.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Atomic Reach

APRIL 5, 2019

So, how can you increase your conversion rates? This process may take a bit of work, but it will be worth it in the long-run. While you should not pack product content with keywords, you should strategically use high-ranking and long-tailed keywords in your product content to increase visibility.

Conversion Rate 85

Conversion Rate Product Conversion Amazon 85

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Using this information, you might want to start targeting other long-tail keyword variations based on these high performing keywords. Have you ever?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . This can be tracked in sales or lead generation software, such as HubSpot. . Content marketing impacts the entire sales funnel—which means you should be tracking conversions as well. But not just direct conversions. The B2B buying cycle has gotten longer—a lot longer.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

JANUARY 21, 2016

Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. At the minimum, you’ll want to know how your website is behaving and performing: traffic by source, conversion rates by offer, and bounce rates.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

APRIL 18, 2013

Not only are the clicks significantly cheaper due to the low competition on model number keywords, but the conversion rates are incredibly higher, which will help bring your overall CPA down. Long-Tail Keyword Expansion. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

SEPTEMBER 12, 2011

For a deeper investigation, review traffic on a line graph against your conversion rates and sales trends. Be sure to add long-tail variations of top converting keywords to further refine your niche keyword opportunities. Monitor Conversions. In your review, jot down two pages with the lowest conversion rate.

Analytics 28

Analytics Work Management Marketing Management Long Tail Marketing 28

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Improvement in conversion rates.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Hubspot

MAY 23, 2011

Inbound marketing teaches us to focus on the long tail where traffic may be lower but the opportunity to convert customers is huge. Inbound marketing tactics teach marketers to focus on the long tail where traffic may be low but your ability to convert customers can be amazing. Connect with HubSpot :

Paid Search Agency 28

Paid Search Agency Inbound Marketing Search Marketing Adwords 28

Hubspot

JANUARY 9, 2012

Let's use HubSpot as an example. Promote them in segmented email campaigns with targeted landing pages and offers to see better conversion rates. Connect with HubSpot : Make the Topic Relevant to Niche Audiences. The more specific you are, the more useful (and thus successful) your content. Re-Market It.

Lead Gen 28

Lead Gen Leads Lead Marketing Qualified Leads 28

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Way back in 2011, some employees at HubSpot had an idea.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

DECEMBER 8, 2011

However, if you see a bigger slip, like position 3 to position 8 or page 1 to page 2, it's a sign that your SEO strategist isn't thinking long term. How to Fix It: Target long tail keywords that incorporate the head term you would like to rank for. Connect with HubSpot : What do you think?

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

MAY 22, 2014

You can target very niche long-tail keywords, and eventually, you may even decide to create persona-specific sections or channels for your blog. With dynamic content ( at HubSpot, we call it Smart Content ), you can display different messaging to different people based on what persona you have them assigned to.

Buyer Personas 28

Buyer Personas Long Tail Marketing Lead Scoring Lead Ranking 28