CRO (Conversion Rate Optimization)

Tech Glossary

Conversion Rate Optimization (CRO) is a process involving the increase of conversions from a website or mobile app. This process involves generating ideas for specific elements on your website or app that can be improved. Once implemented these ideas can be validated through the use of A/B testing as well as multivariate testing.

Optimizing your CRO allows you to increase the revenue per visitor on your site or app, grow your number of customers, and in turn grow your business.

ETL Pipeline

An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.

Data Mesh

A Data Mesh is a decentralized data architecture that groups data by a certain business domain (i.e., marketing, sales, customer service, etc.).

Data Warehouse

A Data Warehouse is a type of data management system that centralizes and consolidates large amounts of data from many different sources.

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