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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.” But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.” Attribution options (last click, first click, Time Delay, game theory and so on) can be overwhelming.

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. But based on historical data and run rates, you can make reasonable assumptions that can be used to your advantage. In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible". Should you kill that vertical? Should you expand this campaign into other verticals? Ok, fair warning.

RFP 126
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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble or an art form. But based on historical data and run rates, you can make reasonable assumptions that can be used to your advantage. In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible". Should you kill that vertical? Should you expand this campaign into other verticals? Ok, fair warning.

RFP 116