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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results.

Tactics 75
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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening?

B2B 155
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Book Review: Adam Needles' Balancing the Demand Equation

Customer Experience Matrix

Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. But a framework for connecting tactics to strategic goals has been missing. The discussion then switches to tactics. This is not a book filled with tactical best practices. The stakes are pretty high.”

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Using Data to Build a Demand Generation Engine

Metadata

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. In 2023 and beyond, it’s imperative to keep everyone’s favorite tactics in mind but only invest in the ones putting closed-won deals in your pocket. Some marketers see ROI on TikTok ? Sign me up. Note: There’s no right or wrong CPL.

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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

In the next section, I’ll cover more of the theory from advertising as well as search on why this works (and how it can work for many different channels and companies). I bet it followed a similar trajectory (recent examples that come to mind are Sapiens , Tiger King , Game of Thrones , and the Oura Ring — at least in the circles I run in.).

Hubspot 101
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How to Use a Winner's Mindset to Become a Champion in the Workplace

Hubspot

To dig into this theory, I spoke with Simon Hazeldine , a professional speaker, consultant in the areas of leadership, sales performance and applied neuroscience, and bestselling author of five books, including the one I spoke with him about -- " The Inner Winner: Performance Psychology Tactics That Give You An Unfair Advantage ".

Lock-In 70
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Craft a Compelling Offer for Paid Search Marketing

Biznology

The secret is coming up with an offer that attracts qualified prospects, to maintain conversion rates—instead of bringing in tire-kickers who are only interested in getting a quick deal, and won’t actually buy. Another classic equation management tactic. Free trial. But you still get the power of the word “free.”