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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.” But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.”

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Mobile SEO: The Ultimate Guide for Improving Your Site for Mobile Search

seo.co

For example, mobile devices tend to sport a “stacked” vertical look far better than a desktop site. A few years ago, this meant your mobile searches were far more likely to fetch results that were mobile-friendly, and you might see different layouts for your destination SERP. Unifying SERPs. General Best Practices.

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