Remove game-theory
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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.” SEM Is Not Good For Branding. That said, bidding on competitor terms is absolutely fair game, and there are ways to make big non-brand head terms more affordable than you think. . ” 10.

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SMX East 2017 Day 3 – Attribution, Video and Analytics

QuanticMind

Analytics & Insights: “SEM Analytics: Giving Your Educated Guesses an Advanced Degree” by Sajjan Kanukolanu. DDA volume requirements – It should be noted that in order to use DDA, advertisers must have recorded a minimum of 15,000 clicks and 600 conversions within the past 30 days. >>Back to top.