Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Lake One

APRIL 9, 2019

Here are six key KPIs for sales and marketing alignment we recommend keeping an eye on. Still need to fine tune your Sales and Marketing Alignment plan? Every company’s end game is to make money, therefore, everyone should be working towards the common goal of generating revenue. Sales Cycle Length. And he’s right.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Planning 40

Engagio

DECEMBER 28, 2020

This will only continue into the new year as a thoughtfully designed experience throughout the entire buying journey has shown to contribute to higher conversion rates, larger average deal sizes, and increased revenue. ABM, in theory, is a simple strategy that relies on sophisticated processes and technologies to execute.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Smashmouth Marketing

MARCH 19, 2009

Poker, for math geeks, is more of a science than a game, a gamble or an art form. Use Case A - This sales cycle is short. The opportunity has a close rate of 25% from the pipeline, and the average deal size is $75k. Your conversion rates don't look as good. Tags: poker demand marketing sales math.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. Use Case A - This sales cycle is short. The opportunity has a close rate of 25% from the pipeline, and the average deal size is $75k. Your conversion rates don't look as good. Let me explain. The reps don't like the leads.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Here’s the same data in a normalized view to show decay of clickthrough rate over time: What we see here is that, while remarketing ads certainly did fatigue over time, remarketing ads fatigued at less than half the rate of generic display ads. So, be bold!

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Heinz Marketing

FEBRUARY 26, 2018

” It was like, they gave you a broom and they walk you through the game. Jocelyn: That’s a decent conversion rate there, Matt. We’re not going to have to back into it based on a sales cycle that maybe not everybody knew enough to run really, really well. There were four of us. They love it.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46