Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. These terms signal higher purchase intent. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

SEPTEMBER 17, 2020

In the next section, I’ll cover more of the theory from advertising as well as search on why this works (and how it can work for many different channels and companies). I bet it followed a similar trajectory (recent examples that come to mind are Sapiens , Tiger King , Game of Thrones , and the Oura Ring — at least in the circles I run in.).

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. But when your PPC ad finds the right audience, you need to make sure that you’ve created it to address the right intent. As the name implies, purchase intent is when a consumer shows signs of being ready to buy a product or service.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Here’s the same data in a normalized view to show decay of clickthrough rate over time: What we see here is that, while remarketing ads certainly did fatigue over time, remarketing ads fatigued at less than half the rate of generic display ads. So, be bold!

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

QuanticMind

OCTOBER 26, 2017

DDA volume requirements – It should be noted that in order to use DDA, advertisers must have recorded a minimum of 15,000 clicks and 600 conversions within the past 30 days. Once audiences hit a certain point threshold, they can be engaged with deeper-funnel content to bring them closer to conversion.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40