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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

There are many myths surrounding digital marketing solutions. Let’s review these 15 digital marketing myths and their corresponding truths: 1. Marketing tools make your life more efficient and automated. As with any other function of marketing, SEO is constantly evolving. SEO Can Be Set It And Forget It. ” 11.

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Using Data to Build a Demand Generation Engine

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B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Some marketers see ROI on TikTok ? Google PPC ads still drive a solid cost per lead (CPL)? Using these tactics without regard for company dynamics and marketing maturity is reckless. Sign me up.

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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

Their content is focused on the discipline of experimentation, albeit in their own niches and verticals. He can pull lots of case studies from his agency Frictionless Commerce, deep research, and 13 years of marketing experimentation to convince you that your biggest and quickest wins are right on the product page. You’d lose.

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. It lead to me reposting the original article, and then to my responding to several questions by email asking me to elaborate. What is Lead Equity?

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

If you are here for a two paragraph good marketing tip, you're in the wrong place. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. It lead to me reposting the original article, and then to my responding to several questions by email asking me to elaborate. What is Lead Equity?

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You Need an A/B Testing Learning Repository to Run Experience-Informed Experiments (Experts Say)

Convert

This can then lead to an aha! Having a mile-high view of your testing program can help you to not only test better but also train new staff or even team leads. They make choices based on what the data tells them is most important and it is often why they become the market leaders. Matthias Mandiau.

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Mobile SEO: The Ultimate Guide for Improving Your Site for Mobile Search

seo.co

For example, mobile devices tend to sport a “stacked” vertical look far better than a desktop site. We aren’t talking the next Angry Birds game that will cost thousands to develop and become a top-selling commercial app. “Aesthetic appeal” is a subjective feature, but it’s also an important one. Maybe that’s the case.

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