10 – 15 leads a day using game theory
Sales Intelligence View
MAY 8, 2012
Warm leads have a much higher conversion rate and are less likely to burn out a sales staff, but growth depends on broadening your client base. Even with no conversions, cold calls are essential to your marketing efforts because it pumps up name recognition numbers and sows the seeds for future business. To avoid raising the hackles of gatekeepers, let alone decision makers, and undermining the morale of your sales force, you need to learn a little game theory.