10 – 15 leads a day using game theory

Sales Intelligence View

Warm leads have a much higher conversion rate and are less likely to burn out a sales staff, but growth depends on broadening your client base. Even with no conversions, cold calls are essential to your marketing efforts because it pumps up name recognition numbers and sows the seeds for future business. To avoid raising the hackles of gatekeepers, let alone decision makers, and undermining the morale of your sales force, you need to learn a little game theory.

SMX East 2017 Day 3 – Attribution, Video and Analytics

QuanticMind

Other than Google’s data-driven attribution (DDA), there are a few standard classes of attribution commonly used in B2B: Single-source (which attributes all credit for conversions to a single click). First touch/First click – Attributes all credit for a conversion to the first click in the funnel. Last touch/Last click – Attributes all credit to the last click immediately preceding conversion. Poor scroll-through rate below the form fill.

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.” That said, bidding on competitor terms is absolutely fair game, and there are ways to make big non-brand head terms more affordable than you think. . With search retargeting, you can buy head terms for just those users — who will generally be more familiar with your brand and therefore closer to conversion.”

SEM 181

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. But based on historical data and run rates, you can make reasonable assumptions that can be used to your advantage. The opportunity has a close rate of 25% from the pipeline, and the average deal size is $75k. Typically only 10% of the leads convert to an opportunity and the close rate is a miserable 15%. Your conversion rates don't look as good. Ok, fair warning.

RFP 126

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble or an art form. But based on historical data and run rates, you can make reasonable assumptions that can be used to your advantage. The opportunity has a close rate of 25% from the pipeline, and the average deal size is $75k. Typically only 10% of the leads convert to an opportunity and the close rate is a miserable 15%. Your conversion rates don't look as good. Ok, fair warning.

RFP 116