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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

This is the first of two posts that will look at how to improve conversion rates to get more value from each click. VisitorTrack service provides robust geo-targeting (so you know exactly where visitors are coming from) and email notification, but it's biggest strength is detailed and customizable reporting capability.

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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. To better understand PR, you need to think of it in two dimensions—the campaign and the obtainable results. These are key elements of the entire marketing jigsaw. An Overview of Marketing.

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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. To better understand PR, you need to think of it in two dimensions – the campaign and the obtainable results. These are key elements of the entire marketing jigsaw.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.