Biznology

JUNE 1, 2017

You probably wouldn’t randomly change pages on your site, hoping that conversion is improving. You use A/B or multivariate testing. Conversion rates drop. Take a look at the no results searches, at the clickthrough rate, and the pogostick rate. Install, test, and cut over. Standard IT stuff, right?

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Hubspot

JUNE 6, 2011

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. One of the biggest mistakes you can make with A/B or multivariate testing is to have conversion rate myopia.

Conversion Rate 28

Conversion Rate Elasticity Conversion Optimization 28

Convert

SEPTEMBER 20, 2022

In marketing, we use DoE to improve our understanding of how different elements on a page (the factors) affect conversion rates (the output). By designing experiments effectively, we can identify which elements have the biggest impact on conversion rates. Multivariate test. Simple A/B test. A/B/n test.

Conversion Rate 69

Conversion Rate Click Rate Statistics Landing Pages 69