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The Beginner's Guide to Conversion Rate Optimization (CRO)


Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? Monthly website traffic.

6 Landing Page Musts for Higher Conversion Rates


It’s no secret that landing pages are essential to the success of your ecommerce site. It doesn’t matter if you’re brand new to the ecommerce landing page design or just looking for a quick refresher. What do you want buyers to do once they land on your website? Ecommerc

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Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates


If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Rethinking Conversion Rate Optimization.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. If there’s no stylistic connection between a company’s Facebook page and its main website, visitors may not trust that the page is legit.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More


Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action.

The Year of Customer Experience: How Ecommerce Brands Can Prepare


This year will be an important one for ecommerce brands, hinging largely on one specific element -- customer experience (CX). Brands are seeing higher conversion rates by adding a seamless mobile checkout experience. Good site design isn’t created in a bubble.

Why Negative Reviews Are Still a Big Ecommerce Win


There is no doubt that ecommerce companies need social proof to survive. Part of that proof comes from reviews, whether right there on your site or on third-party review sites like Yelp. What that means for you, however, is that visitors will hang out on your site a lot longer.

How to Design an Ecommerce Website Experience Your Shoppers Adore


and unfortunately those hair-pulling experiences end up costing ecommerce businesses serious sales. So ask yourself: do you have what it takes to quickly orient your visitors, make them feel comfortable, and get them clicking those 'Add to Cart' and 'Buy Now' buttons on your website?

The Power of Google Rich Snippets for Ecommerce SEO


And why are they so important, for ecommerce marketers, in particular? Implementing rich snippets -- especially on an ecommerce site with hundreds, even thousands, of products -- can have a huge impact on your website’s performance.

How SMB eCommerce retailers can turn everyday challenges into sales


Small and mid-sized eCommerce retailers face many challenges online. It measures the total contribution for each of the primary sales channels by looking at both “assists” and “last-touch” conversions. Email receives a “last-touch” conversion. Image via CrunchBase.

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Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare


Does your website have what it takes to survive Black Friday? of all ecommerce browsing was from mobile, and 28% of purchases came from mobile devices. So how do you ensure your website is ready for all of the impending visitors? Website Speed.

Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. The IT people build the site a certain way because it’s simple and robust makes perfect sense in terms of data flow.

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Three Influencer Marketing Secrets to Drive Traffic


But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility.

Data Solutions: Much More Than Just SEO

ATAK Interactive

There are many ways to bring traffic into your website when you’re working with a digital marketing agency. Philosophy aside, what an SEO and Data Solutions department actually does for a client will include: Implementing and Tracking Site Traffic and Visitor Behavior.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Posted in eCommerce Optimization Personalization. It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real.

8 Ways to Boost Ecommerce Shopping Cart Conversions


The Internet superhighway can be particularly cruel to ecommerce marketers, what with more than 50% of all shopping carts abandoned prior to purchase according to Marketing Experiments. It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. Here are crucial changes you should make to your website to prevent shopping cart abandonment and enjoy better conversion rates.

10 Homepage Items for eCommerce Website Conversions


On January 18 th we held an eCommerce “Click and Mortar” webinar to discuss the importance of having a website equipped with a shopping cart if you have a physical storefront. Tip: You should consider measuring these 5 eCommerce blogging strategies.

How to Create an Ecommerce Checkout Experience Shoppers Don't Hate


I've never even been on this site before. We realized that we've written about how to design your website to entice browsers to turn into shoppers , and we've written about how to nurture shoppers who abandon their carts. 4-night trip to New Orleans, flight and hotel included, for $499?

The 12 Best Special-Purpose Business Software Tools


A plagiarism checking and copyright protection that helps assure any content submitted to yuor site is original, and proactively scan the web to identify any instances of other sites making unauthorized use of your content. 42: The 16 Best Sites for Free Stock Photos and Videos. #43:

The 29 Best Web Analytics Tools


These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more.

3 Key Factors For Improving Ecommerce Conversion Rates


While an ecommerce site will always be focused around driving transactions, capturing the huge non-transacting majority for emarketing presents a major revenue opportunity and marketing challenge. Once a site visitor clicks a call-to-action button, they move to a landing page.

Optimization Testing: Don't Obsess Over Conversion Rates


This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. Are you measuring the right thing with your website optimization tests?

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. If we put two and two together, it’s safe to say it’s going to be a busy holiday season for eTailers, and their mobile sites will be no exception. The quick fix of mirroring an online site for mobile applications won’t help here.

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8 (of the) Best Web Analytics Guides of 2010


Google Analytics Enhanced with SEO Site Tools by Wisdom IT Solutions. A concise explanation of how to use Google Chrome and the SEO Site Tools plugin to view social media statistics in GA. how does the conversion rate for frequent blog commenters differ from other visitors?)

12 Ways to Create a User-Friendly Website Registration Process


As a user, registering for websites is no fun. But it's part of doing business in the online world, and because most website visitors are quite used to the process, they've also come to have pet peeves over UX and UI choices businesses make around their registration process. Because if you rub your site visitors the wrong way when they're trying to register for something on your site, you might just lose a lead or customer because of it.

How to Know If Your Business is Ready For an Open Source Platform


In order to have a successful e c ommerce site, online retailers have to choose the right platform. The ideal open source user is a highly architectured, product-heavy site with an experienced development team and a fully developed business plan. Ecommerce

4 Tips for Effective Multi-Channel Ecommerce


ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. They put their entire budget and efforts into building a great site but then have little-to-no plan for how to drive traffic to that site. Different Ecommerce Channels.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen. You can leave a response , or trackback from your own site.

The Single Best Way to Convert More in Your Next Busy Season (and 4 Tactics to Get Started)


If you run or work for an ecommerce business, you''re probably looking forward to some quiet time after the busiest few weeks of the year. Either way, seasonality is constantly on the minds of ecommerce professionals. Ecommerce

5 Must-Measure eCommerce Blogging Strategies


For eCommerce sites that thrive through online sales, goals of each post should be different than for a B2B blog’s goals. Tailor your eCommerce blog content , set up the blog to sell your products , and measure your results fanatically.

How to Build a Perfect B2B Product Page


There are a number of good resources out there on how to build effective ecommerce product pages. We''ve done a fair amount of user testing to see how visitors navigate our website and consume content on it. Can users define what HubSpot does after exploring the website?

Mid-Year Marketing Check-In with Measurement


Finally, gather all appropriate access to data and metrics that may include: Website analytics: Google Analytics, Omniture, Webtrends, Clicky, etc. Website Analysis. Your website is affected by marketing offline, as well as online. How is your website traffic pacing year to date?

4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

Posted in eCommerce Personalization. Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. eCommerce Personalization ecommerce Green Marketing

4 Immediate eCommerce Solutions to Increase Holiday Sales


I recently wrote an article on 4 Tips to Increase Holiday Sales that was meant to help prepare eCommerce Stores for the upcoming online holiday shopping season. Implement these 4 tips now to increase your visibility and conversion rates this holiday season.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Two dozen incremental improvements in site design or wording or personalization can get you much further than trying to “innovate” in one fell swoop. Conversion rates.

How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

Author: Mike Tomita Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. In order to stay front-and-center we need to make sure that we deliver relevant messages to them both on and off of our websites.

A CMO’s Guide to Conversion Metrics with Google Adwords


Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. You can give conversions values in order to track a return on ad-spend.

Everything You Need to Know About User-Generated Content


It’s more memorable, too: User-generated content tends to get more conversions, as well. It shows the lift from average conversion rates that UGC gives. Shopify reports that advertisements with UGC content get: 4x higher click-through rates. That means more conversions.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI


If your budget is limited and you wish to focus only on Google due to results, you have the option of opting out of Google related properties (Google maps, for example) and search partners (other sites that use the Google search tool within them). It’s a valuable tool for ecommerce.

5 Steps to Using Twitter for Ecommerce Marketing


There is little evidence that, in 2006, the founders of Twitter fully understood what an incredible resource their site would become for businesses. Here's how ecommerce marketers, and you, can do just that: 1. Transform your Ecommerce Marketing Strategy with Social Media.