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Shopping cart optimization tips


This article today will cover 10 simple tips to help improve your shopping cart conversion rate. Security comes first: Further instill confidence in your shoppers by displaying secure shopping logos.

5 Ways You Can Add Social Proof to Your Landing Pages


Short quotes from happy customers can do wonders for your conversion rate, so it''s no surprise that this is one of the more common uses of social proof on landing pages and homepages alike. It''s like when McDonald''s displays signs boasting "Billions and Billions Served.".

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How to Create Facebook Lead Ads: A Beginner's Guide


While this method does work and helps get exposure to your site, it has one important problem: it requires users to leave the place where the offer was promoted to click through your conversion path. For marketers, this means bounce-rates at every point along the process.

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2013 New Year’s Resolutions for the B2B Marketing Department


It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Conversion Architecture. Test landing pages for conversion. Online Display.

Before & After: The Optimization of a Flawed Landing Page


Because landing pages are so important to lead generation, attention to detail is in order to ensure you have the highest conversion rate possible. That means conversion rates will be low, and page abandonment rates will be high.