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Shopping cart optimization tips


This article today will cover 10 simple tips to help improve your shopping cart conversion rate. Security comes first: Further instill confidence in your shoppers by displaying secure shopping logos.

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5 Ways You Can Add Social Proof to Your Landing Pages


Short quotes from happy customers can do wonders for your conversion rate, so it''s no surprise that this is one of the more common uses of social proof on landing pages and homepages alike. It''s like when McDonald''s displays signs boasting "Billions and Billions Served.".

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2013 New Year’s Resolutions for the B2B Marketing Department


It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Conversion Architecture. Test landing pages for conversion. Online Display.

How to Create Facebook Lead Ads: A Beginner's Guide


While this method does work and helps get exposure to your site, it has one important problem: it requires users to leave the place where the offer was promoted to click through your conversion path. For marketers, this means bounce-rates at every point along the process.

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5 Essential Elements of Your Law Firm Marketing Landing Page

Go Beyond SEO

Traffic, whether it’s organic, from social media or coming from paid sources like Google Adwords or Facebook, needs to be sent to a page that will maximize the conversions. Every good landing page needs to have a phone number and it needs to be a displayed prominently on the page.

5 Proven Strategies for B2B Social Media Marketing

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Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to and a 320% increase in conversions (customer leads), as a direct result of introducing the community. 7 Captivating Works of Crowdsourced Art 7 A/B Testing Resources for Startups. Director of Marketing at Kaplan Test.