Webbiquity

SEPTEMBER 30, 2020

Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. One is that the colors you choose for your landing pages can have a profound effect on your conversion rates. That knowledge can help you design pages that produce the results you’re after.

Landing Pages 299

Landing Pages Effectiveness Digital Asset Management Work Management 299

Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. But just how important is design? And what did we learn?

Landing Pages 145

Landing Pages Design Conversion Rate Copywriting 145

Marketing Insider Group

SEPTEMBER 7, 2020

The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye. Newsflash: Only 22% of businesses say they are happy with their website conversion rate. The Data Doesn’t Lie: Website Page Optimization Works. Quick Takeaways.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

FunnelEnvy

JUNE 12, 2023

But when it comes to designing your landing page, there’s a rare path to certainty: testing different options with real traffic to see which page visitors prefer. The accuracy of your testing will determine how helpful your landing page data is for achieving business goals. Address the visitor directly.

Landing Pages 73

Landing Pages Design Conversion Best Practices 73

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Square 2 Marketing

JANUARY 14, 2020

Kick Off 2020 With Increased Lead Generation Through Landing Page CRO. Landing pages are different than general website pages. For more details on the difference, check out this article, Website Home Page vs. Landing Page: What’s The Difference? But what makes a good landing page?

Landing Pages 78

Landing Pages Conversion Rate Conversion Lead Generation 78

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page.

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

FunnelEnvy

OCTOBER 3, 2022

A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing.

Landing Pages 78

Landing Pages Trends B2B Marketing Marketing Automation Services 78

Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, This information helps you decide which pages they find relevant and others maybe not so much. Heatmaps, such as the one above, are visualizations that track user activity on a page.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Unbounce

JULY 21, 2020

In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. Landing page optimization can serve as your testing ground for this stuff, and I’ll show you how. It was too “fluffy.”

Landing Pages 145

Landing Pages Optimization Ad Building Brand Identity 145

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Many marketers truly believe they’re doing everything right when it comes to providing an optimal conversion journey for their visitors. What Is Conversion Rate Optimization?

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

SmartBug Media

JULY 13, 2023

This is where conversion rate optimization comes in. Selecting the right conversion rate optimization tools for your business is crucial in ensuring a seamless customer experience and an increase in consultation requests. After all, this is the bread and butter of your business.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

ConvertKit

SEPTEMBER 9, 2019

It’s not enough to simply create a landing page. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. But first, you need to know what an effective landing page conversion rate looks like.

Landing Pages 61

Landing Pages Conversion Rate Conversion Urgency Marketing 61

Unbounce

MAY 27, 2021

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Kinda—ahem— heroic.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. Recommended reading: What is a Good Conversion Rate?

Conversion Rate 77

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 77

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. How do our expectations line up with the insights revealed by a machine learning analysis of 19 million conversions ? New to landing pages?

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

DivvyHQ

AUGUST 23, 2023

For many companies, the blog is designed to educate, inform, or entertain. Here's more on how to leverage your blog content to steer visitors to key landing pages and conversion points. What's the purpose of your blog content?

Landing Pages 85

Landing Pages Lead Generation Education Conversion 85

Optinmonster

FEBRUARY 2, 2023

Want to boost your eCommerce conversion rate? Higher conversion rates mean more sales, revenue, and profit. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. What Is eCommerce Conversion Rate?

Conversion Rate 95

Conversion Rate eCommerce Conversion Tips 95

The Lead Agency

MARCH 17, 2023

But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. In addition, a delay of just one second can cut conversions by 7%. However, visitors who can’t properly view your content will likely click off the landing page without converting.

Landing Pages 62

Landing Pages B2B Marketing Paid Search Agency B2B 62

SmartBug Media

JULY 28, 2023

We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process. Understanding the Deal Pipeline Understanding the deal pipeline is essential for boosting your conversion rates. Get ready to take your sales game to the next level!

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

The Daily Egg

MARCH 30, 2020

Are you looking for landing page examples? The landing page is probably one of the most important pages on your website. A slight change in your conversion rate could mean a world of difference between struggling with payroll or sipping a mojito at the beach. There are […].

Landing Pages 137

Landing Pages Examples Conversion Rate Design 137

Valasys

APRIL 20, 2023

Conversion rate optimization (CRO) improves the percentage of website visitors who take a desired action, such as purchasing, filling out a form, or subscribing to a newsletter. CRO analyzes data from user behavior, such as heat maps, click-through rates, bounce rates, and conversion funnels, to identify areas of improvement.

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

FunnelEnvy

AUGUST 8, 2022

Successful personalization can have a significant positive impact on conversion rate and client satisfaction. According to HubSpot , addressing concerns on a landing page can increase conversions by as much as 80%. What are some of the critical areas to think about when it comes to conversions?

Conversion Rate 76

Conversion Rate Conversion Personalization Marketing & Strategy 76

seo.co

OCTOBER 6, 2021

Its main function is to help webmasters and marketers build and customize their own unique landing pages, making it easy for you to separate your traffic streams, set up AB tests, and manage independent CTAs. Hello Bar takes a slightly different angle to the process of conversion. Image Source: Unbounce ). Image Source: VWO ).

Conversion Rate 96

Conversion Rate A/B testing Optimization Conversion 96

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. million conversions. It’s no easy task. Whaaaat?!”).

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. Top-notch imagery.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 269

Design Paid Search Agency Companies B2B 269

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Unbounce

JANUARY 28, 2020

Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages.

Landing Pages 143

Landing Pages eCommerce Paid Search Agency Campaigns 143

seo.co

OCTOBER 6, 2021

If you’re stuck with a landing page that just won’t convert, or if you’re looking for new ways to maximize your conversion rate, try any one (or more) of these 20 ideas for more conversions: 1. Add more to see if they increase your conversion rate. Eliminate any other distractions on the page.

Landing Pages 97

Landing Pages Conversion Tips Conversion Rate 97

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Send users to pages that match their search intent. What’s on the Menu: Anatomy of a Successful Restaurant Landing Page.

Landing Pages 130

Landing Pages Ad Building Cross-Selling Bundling 130