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5 Common Demand Generation Plan Problems to Avoid

Only B2B

NOVEMBER 28, 2019

You may have program objectives, buyer persona profiles as well as a content strategy but you have nothing to link them together. If you are facing this problem, you need a messaging map, that is, a document that can connect your content and key messages to all your relevant personas, accounts and buying stages.

Top of Funnel 119
Top of Funnel Demand Generation Demand Planning 119
article thumbnail

5 Common Demand Generation Plan Problems to Avoid

Only B2B

NOVEMBER 28, 2019

You may have program objectives, buyer persona profiles as well as content strategy but you have nothing to link them together. If you are facing this problem, you need a messaging map, that is, a document that can connect your content and key messages to all your relevant personas, accounts and buying stages.

Top of Funnel 62
Top of Funnel Demand Generation Demand Planning 62
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