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5 Common Demand Generation Plan Problems to Avoid

Only B2B

NOVEMBER 28, 2019

Numerous demand generation marketers are using a combination of paid and owned efforts on online and offline channels for generating and nurturing their leads. It is very uncommon that we stumble upon a program that does not use the combination of inbound marketing, social media, third-party lead generation, digital, live events and more.

Top of Funnel 119
Top of Funnel Demand Generation Demand Planning 119
article thumbnail

5 Common Demand Generation Plan Problems to Avoid

Only B2B

NOVEMBER 28, 2019

A lot of demand generation marketers are using a combination of paid and owned efforts on both digital and non-digital channels for generating and nurturing their leads. This is where your demand generation can mostly go wrong: the lack of oversight done by B2B marketers at the top of their marketing funnel.

Top of Funnel 62
Top of Funnel Demand Generation Demand Planning 62
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