Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]
SendX
JUNE 12, 2020
Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No. And of course, don’t be thirsty for high open rate and use dirty tricks. of people who received the email = 1,000 No.
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