Choozle

NOVEMBER 12, 2019

Taking a look at holiday campaign performance from previous years, we have seen that there was an average of 35 percent to 50 percent increase in CPMs in Q4 across all industries. Comparing CPM and CPC to Q2 benchmarks, we saw an average of 92 percent increase in CPC and an average of 36 percent increase in CPMs.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Campaigns 40

Choozle

MAY 7, 2019

Testing different audiences and/or versions of your creative assets will help you maximize conversion rates, and in turn, increase ROI. We recommend looking at the recency of your data, or how recently the data you plan on using was collected, before employing it in a campaign. Average click-through rate. Average CPM.

Practices 43

Practices Planning Best Practices Marketing Management 43

Choozle

MAY 7, 2019

Testing different audiences and/or versions of your creative assets will help you maximize conversion rates, and in turn, increase ROI. We recommend looking at the recency of your data, or how recently the data you plan on using was collected, before employing it in a campaign. Average click-through rate. Average CPM.

Practices 42

Practices Planning Best Practices Marketing Management 42