Buying Online Display; Click-through Rate & Conversion Considerations
NuSpark Consulting
DECEMBER 29, 2013
If you are running display campaigns, and showing a typical 80-90% bounce rate, you have a reason to be concerned. Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency. Many networks, like Google and AdRoll, show View-Through conversions in their reporting.
100 
Let's personalize your content