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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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Demonstrating the value of any marketing campaign is challenging. This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . 4: Cost-Per-Lead (CPL). . 5: Opportunities. . Edwards Deming. .

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Making Sense of Marketing Acronyms: Part 1

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ROI (Return on Investment) Your ROI expressed as a percentage of the original investment – aka, whether this campaign was a good idea. CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click. CPL (Cost Per Lead) The cost of finding your next potentially viable lead.