9 Mission-Critical Lead Generation Metrics You Need To Track
OCTOBER 28, 2019
The average data-driven business is growing more than 30% year-over-year , according to Forrester. For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. If you aren't measuring something, how can you manage and improve it? Key Considerations to Identify the Right Lead Generation Metrics. Average income. 2) Product Type, Category and Cost.