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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

You know exactly where your money’s going because it’s tied to real, measurable actions. Here’s a few key models in performance marketing to know: CPA (Cost Per Acquisition): Payment is made when a purchase occurs. CPC (Cost Per Click): Payment is made when an ad is clicked. Optimize Creatively.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

Let’s go through how to pick the right directories, whether it’s worth spending money on them, and how to optimize and measure your performance. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

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The Ultimate B2B Marketing Glossary

Envy

Cost Per Action is the amount you spend for a user to take a particular action, such as a click, view or form submit. Cost Per Acquisition is the amount you spend to acquire a new lead or make a sale. Cost Per Click tells you how much it costs to get one person to click on your paid ad.

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The Paid Marketing Metrics You Must Measure

Adobe Experience Cloud Blog

When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. These metrics are the most commonly measured by marketers. If you want to understand the health and performance of your paid ads, these are the metrics to measure. What is your true north?

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Adapting and Evolving: The Ongoing Process of Marketing Goal Refinement

ClearVoice

Use it to measure KPIs such as website visits, pageviews, bounce rates , and conversion rates HubSpot Analytics: Provides analytics for inbound marketing, sales, and customer service. Use it to evaluate email marketing KPIs such as open rate , subscriber growth rate, and unsubscribe rate.

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Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

The Power of Testing, Measuring and Optimizing Once you’ve completed all of the above steps, it’s time to launch, test, measure and optimize your B2B PPC campaigns. Keep an eye on important metrics like CTR, CPC, conversions, conversion rate and cost per acquisition or cost per lead.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

With so many tools out there, marketers are now able to measure anything. . . Now, you’d think this would make measuring B2B metrics easier. And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . .