Martech

OCTOBER 19, 2022

Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. How much does it cost? This is called CPM — cost per mille (mille is French for thousand).

Advertising Agencies 112

Advertising Agencies Paid Content Cost Per Thousand Advertisements 112

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Act-On

FEBRUARY 26, 2024

Attribution describes the process of identifying which specific marketing efforts led to a conversion. Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch. What is Conversion Rate?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Adobe Experience Cloud Blog

OCTOBER 4, 2012

You can pay for advertisements on a cost-per-click basis (CPC) or an impressions basis (CPM). First-Touch Pipeline (FT Pipeline) allocates the entire opportunity to the Program that sourced the primary contact for a deal. While that can be useful, we pay more attention to Multi-Touch Pipeline (MT Pipeline).

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Hubspot

JUNE 23, 2020

The content is work-related but gives a branded touch. You'll see metrics such as impressions, clicks, and views, in addition to conversion rates. Ultimately, the amount you spend is up to you, but keep in mind that you'll be participating in a cost-per-click, auctioning system.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Click the play button to listen here: Download the audio file: [link]. CPM rates are up 41%. Two, CPC rates are up 23%.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118