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20 Facebook Ad Metrics Marketers Should Know

Hubspot

Clicks. The actual number of clicks on the ad. A click is also counted if someone ‘Liked' your fan page right from the ad itself. Social Clicks. This shows how many clicks you received from an ad with social context (i.e. CTR (Click-Through Rate).

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

Those who click on your ad who are interested in commercial electric tractors or private gas tractors will be eating up your budget, because they aren't part of your target audience. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software.

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