7 ways to stay happy all day long

Biznology

Examples include dinner with the family, a drink with friends after work, cuddling with your dog, playing with your child, or catching up on your favorite TV show. Make sure it has some protein in it for staying power to give you energy for your brain and body to work well.

7 Predictions for Freelance Work in the Next Decade (Part 2 of 5)

ClearVoice

In part two, we’re making predictions for freelance work in the years to come. However, as the economy adapts to a new normal that redefines work and success, freelancers must stay educated and attentive for the road ahead.

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How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

It can work on a number of different levels. We’ll talk more about partnering with other brands in a bit, but working with other businesses on these initiatives can benefit everyone involved, especially if it enhances the experience and helps you both reach previously untapped audiences.

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15 Powerful Social Media Questions for B2B Sales

Sales Intelligence View

Social marketers work hard to create an intriguing and somewhat transparent window into the life of the company. “In this world of crazy busy buyers, the road to relevancy is often the road to success.

Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Another 5% should be set aside for contingencies… to take advantage of unforeseen opportunities as they crop up.

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Why Your Inbound Marketing Strategy May Not Be Working

Hubspot

As a result, now is the perfect time to reevaluate your inbound marketing tactics and ask yourself, “Are these really working?”. Why Your Inbound Marketing Isn’t Working. Here’s why your efforts may not be working for you.

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Ethnographic study of collaborative knowledge work. We present an ethnographic study in which we examine the ways collaborative knowledge work gets done in a process-oriented environment. The participants in this study, knowledge workers in various business domains, work in a collaborative environment; their skills are in their areas of expertise rather than computer science and programming. The last section consists of a discussion of the results and related work.

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)

Fathom

We are prone to worshiping technology, sometimes forgetting that it’s the people behind (or in front of) the technology that really make it work. An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time).… Rahul K.

Tips to Successfully Oversee a B2B Web Design Project

BOP Design

We’ve managed hundreds of website projects and continue working on new website concepts, designs, copy, and launches every day. They may alter the schedule or build in a contingency plan, ensuring you have what you need for your event. Be Ready to Work. Prepare to do some work.

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Enhancing Trade Show Presence: Moving Beyond the Booth

Webbiquity

It never hurts to ask for a little something extra, particularly if you are signing early or bringing a large contingent of employees. Trade show attendees tend to hold trade show sponsors in a bit higher regard than they might all of the other vendors at work in booths.

Best Performing Email Subject Lines for Real Estate Agents

Outbound Engine

At OutboundEngine, we craft eye-catching, branded emails on behalf of real estate agents , and we work hard to ensure high delivery rates that are well above industry averages. How can contingencies protect you? Are you a real estate agent? Do you want more opens on the emails you send?

Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. A lot of hard-working people on the factory floors aren’t exactly looking forward to InMail.

Make Your Marketing More Efficient with Repeatable Processes

Act-On

I’ve found a way to be efficient – to get a lot done – by streamlining work that I do again and again. When you write regular newsletters, publish daily to your CMS, or pull data each month, you are repeating elements of work. I had a lot of other work on my plate.

How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. “What can I do to reduce unsubscribes?”

Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

If you are able to deliver amazing content that is contingent on your lead’s behavior can help to drive even more traffic to your website, will help to increase overall social engagement, and eventually result in higher sales conversions.

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Which Organizational Structure is Better for Your Business?

Hatchbuck

The key to effective business collaboration isn’t contingent on the type of personalities that your team portrays. These types of systems determine which tasks are delegated and where work is approved. This may not work for every business.

Redefining Success as Social

Biznology

In these situations, success at work is contingent on how social and networked individuals are. Even more interesting is that these scores get used as criteria even if the social activities have nothing to do with the actual work performed. Photo credit: Wikipedia.

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8 CRM Stats That Will Help You Get Company Buy-In

Hatchbuck

That impact is contingent on combining your CRM with benefits such as marketing and sales automation, not to mention any number of integrations , such as account management and social media. Look, what it boils down to is this: CRM software works.

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How to Write a Marketing Budget Your CFO Will Enthusiastically Support

Marketo

Do they ask countless questions and fail to understand, rationalize, or translate your work into business value? This won’t work for everything, but at minimum, you should be able to sort certain initiatives by sales, customer retention, etc.

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Appointment Setting Case Study

Valasys

Solution: Working in tandem with the client, Valasys devised a process from call to appointment that ensured that call drop offs or cancellations are kept to a minimum and appointments are tracked and updated on a daily basis contingent on the final outcome. Background.

Are Your Internal Comms Doing Enough for Your Brand?

Contently

Throughout high school and for two summers in college, I worked several different jobs at Six Flags in New Jersey. It was just a part of the culture and it radiated positivity in an otherwise difficult work environment.

How Do You Balance Quality and Quantity in Content Marketing?

Engagio

But here’s why I think it strikes the perfect balance – because so many people have a hard time putting out quality content on a very regular basis because it’s all contingent on the the knowledge in their own head. The yin-yang is widely recognized as a symbol of duality.

How an IoT Marketing Strategy Focused on Interactivity, Utility Can Connect with Consumers

Content Standard

Working voice-enabled search into your IoT marketing strategy will force you to think beyond just the search, though. For brands looking to define a long-term IoT marketing strategy, success appears to be contingent on utility. And for many users, this has worked.

5 Email Copywriting Tips for Creating Engaging Content

SendX

Why Email Marketing Still Works Recent statistics also point to the fact that email marketing is still effective mainly because people still check their emails before referencing any other source of information, be it online or offline.

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6 Ways to Wow B2B Buyers With Interactive Content

Content4Demand

While the majority of B2B buyers still access content from a computer, there’s a growing contingent of mobile content viewers that you’ll want to consider. You don’t always need to work from the ground up.

How to Capture Brand Content Like the Pros  

Martech Advisor

You’ll want to think through all possibilities of what can go wrong during your production and have a contingency plan in place for just about everything.

Digital learning and the invisible Digital Divide

Biznology

As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind without many people noticing them.

The Social Media Sick Day

Webbiquity

Think about the business structure where you work. It’s a contingency to plan for before even opening up a business. Keep a stash of extras so you don’t have to work too hard when you don’t feel well. Guest post by Megan Totka. What happens if you call in sick?

3 Creative Highlights From Cannes Lions

Modern Marketing

For those of you not familiar, the Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields. Without sounding hyperbolic, it truly is a new age we're living and working in.

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)

Fathom

We are prone to worshiping technology, sometimes forgetting that it’s the people behind (or in front of) the technology that really make it work. An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time). Rahul K.

Are Your Internal Comms Doing Enough for Your Brand?

Contently

Throughout high school and for two summers in college, I worked several different jobs at Six Flags in New Jersey. It was just a part of the culture and it radiated positivity in an otherwise difficult work environment. The benefits were obvious because we all worked in hospitality and entertainment—happy, purpose-driven employees are more likely to go out of their way to make guests’ days brighter—but the same equation can be applied to a company in any industry.

Inequality of pay undermining trust in CEOs and corporate brands

Biznology

There has been widespread resistance to greater transparency and suggestions for making CEO pay more credibly contingent on company performance. Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs.

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Ready, Set, Launch: 7 Things to Include in Your HubSpot Website Launch Day Checklist

SmartBug Media

Check that these pages have been set up on your new site and that they are working correctly when unknown or nonexistent permalinks are used. Contingency Plan. The time has finally arrived!

Digital casualties: digital diversity at the workplace

Biznology

More than just a single technology change affecting one specialized class of workers, a digital workplace is about new ways of working, no matter if you work in a grocery store, a public library, or as a financial advisor. This is the third “digital casualties” post.

How To Optimize your Outreach Sequences

Outreach

When optimizing your Outreach Sequences, don’t hesitate to turn off what isn’t working. This is why it’s important to have a contingency plan waiting in the wings--if you can’t pivot quickly, your results will suffer.

How to Build a Q4 Spend Strategy (and Other Tips for the Holiday Season)

Keywee

Our work with hundreds of the world’s top storytellers has taught us that they key to success in Q4 is a strong game plan. Either Way: Have a Contingency Plan.

Quick Tips to Optimize Your Facebook & Instagram Live Broadcasts

Single Grain

Make sure that your audio setup works well by testing it ahead of time (more on this later). If it doesn’t work, then replace, fix, reconfigure and test again. Live broadcasts have become a staple of the social media experience.

Should You Complete HubSpot’s Content Marketing Certification Program?

nDash

Humanizing the brand and relating to the reader builds trust and makes them want to work with your company. A roadmap also serves as a basis for contingency plans as various obstacles arise in your company’s marketing journey.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

The type of content you create is contingent on your goals. This helps align PR and content marketing to work closely together in creating and distributing these various content types. Let's examine six key ways that these two strategies work together and benefit each other.

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Planning for ABM? Avoid These Common Challenges

PureB2B

Sales Insight: Work with your sales teams to gather insight into each of the accounts. Working with Outdated CRM Data. ABM works best when it’s rolled out slowly and implemented over time. Work with Sales to identify the top ten accounts who fit your desired customer profiles.

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