7 ways to stay happy all day long


Examples include dinner with the family, a drink with friends after work, cuddling with your dog, playing with your child, or catching up on your favorite TV show. Make sure it has some protein in it for staying power to give you energy for your brain and body to work well.

15 Powerful Social Media Questions for B2B Sales

Sales Intelligence View

Social marketers work hard to create an intriguing and somewhat transparent window into the life of the company. “In this world of crazy busy buyers, the road to relevancy is often the road to success.

How Experiential Marketing Works: 7 Enlightening Tips


It can work on a number of different levels. We’ll talk more about partnering with other brands in a bit, but working with other businesses on these initiatives can benefit everyone involved, especially if it enhances the experience and helps you both reach previously untapped audiences.

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Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Another 5% should be set aside for contingencies… to take advantage of unforeseen opportunities as they crop up.

Why Your Inbound Marketing Strategy May Not Be Working


As a result, now is the perfect time to reevaluate your inbound marketing tactics and ask yourself, “Are these really working?”. Why Your Inbound Marketing Isn’t Working. Here’s why your efforts may not be working for you.

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

What Do We Need to Teach About Knowledge Work? Series Number : 060925-1--> Keywords : knowledge work, teaching, pedagogy. Abstract : Knowledge work is work in which the primary product is information that is continually interpreted and circulated across organizationally boundaries.

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)


We are prone to worshiping technology, sometimes forgetting that it’s the people behind (or in front of) the technology that really make it work. An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time).… Rahul K.

Best Performing Email Subject Lines for Real Estate Agents

Outbound Engine

At OutboundEngine, we craft eye-catching, branded emails on behalf of real estate agents , and we work hard to ensure high delivery rates that are well above industry averages. How can contingencies protect you? Are you a real estate agent? Do you want more opens on the emails you send?

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies


If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. A lot of hard-working people on the factory floors aren’t exactly looking forward to InMail.

Email Marketing Automation Strategies to Optimize Your Marketing Funnel


If you are able to deliver amazing content that is contingent on your lead’s behavior can help to drive even more traffic to your website, will help to increase overall social engagement, and eventually result in higher sales conversions.

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Enhancing Trade Show Presence: Moving Beyond the Booth


It never hurts to ask for a little something extra, particularly if you are signing early or bringing a large contingent of employees. Trade show attendees tend to hold trade show sponsors in a bit higher regard than they might all of the other vendors at work in booths.

Make Your Marketing More Efficient with Repeatable Processes


I’ve found a way to be efficient – to get a lot done – by streamlining work that I do again and again. When you write regular newsletters, publish daily to your CMS, or pull data each month, you are repeating elements of work. I had a lot of other work on my plate.

Fall Conference Preview: State of Search, Pubcon & More!

KoMarketing Associates

One of the amazing things I’ve learned over the years is there’s a very large contingent of search marketers in Utah. From infographics to video, and blog posts to webinars, find news ways to make old content work for you. The Pubcon team works really hard to offer a variety of sessions and while it can certainly be overwhelming, there really is something for everyone.

Should You Complete HubSpot’s Content Marketing Certification Program?


Humanizing the brand and relating to the reader builds trust and makes them want to work with your company. A roadmap also serves as a basis for contingency plans as various obstacles arise in your company’s marketing journey.

8 CRM Stats That Will Help You Get Company Buy-In


That impact is contingent on combining your CRM with benefits such as marketing and sales automation, not to mention any number of integrations , such as account management and social media. Look, what it boils down to is this: CRM software works.

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How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. “What can I do to reduce unsubscribes?”

Appointment Setting Case Study


Solution: Working in tandem with the client, Valasys devised a process from call to appointment that ensured that call drop offs or cancellations are kept to a minimum and appointments are tracked and updated on a daily basis contingent on the final outcome. Background.

Redefining Success as Social


In these situations, success at work is contingent on how social and networked individuals are. Even more interesting is that these scores get used as criteria even if the social activities have nothing to do with the actual work performed. Photo credit: Wikipedia.

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How to Write a Marketing Budget Your CFO Will Enthusiastically Support

Modern B2B Marketing

Do they ask countless questions and fail to understand, rationalize, or translate your work into business value? This won’t work for everything, but at minimum, you should be able to sort certain initiatives by sales, customer retention, etc.

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5 Email Copywriting Tips for Creating Engaging Content


Why Email Marketing Still Works Recent statistics also point to the fact that email marketing is still effective mainly because people still check their emails before referencing any other source of information, be it online or offline.

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How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

The type of content you create is contingent on your goals. This helps align PR and content marketing to work closely together in creating and distributing these various content types. Let's examine six key ways that these two strategies work together and benefit each other.

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The Essential M&A Checklist

Hinge Marketing

Is there an escape hatch if the integration—despite heroic efforts all around—just doesn’t work? Once you’ve identified the major risks, develop realistic contingency plans to handle each of them. While this list is a great starting place, it can’t cover every contingency.

How Do You Balance Quality and Quantity in Content Marketing?


But here’s why I think it strikes the perfect balance – because so many people have a hard time putting out quality content on a very regular basis because it’s all contingent on the the knowledge in their own head. The yin-yang is widely recognized as a symbol of duality.

How an IoT Marketing Strategy Focused on Interactivity, Utility Can Connect with Consumers

Content Standard

Working voice-enabled search into your IoT marketing strategy will force you to think beyond just the search, though. For brands looking to define a long-term IoT marketing strategy, success appears to be contingent on utility. And for many users, this has worked.

6 Ways to Wow B2B Buyers With Interactive Content


While the majority of B2B buyers still access content from a computer, there’s a growing contingent of mobile content viewers that you’ll want to consider. You don’t always need to work from the ground up.

Self-Driving Marketing Campaigns: Possible But Not Easy

Customer Experience Matrix

A recent Forrester study found that most marketers expect artificial intelligence to take over the more routine parts of their jobs, allowing them to focus on creative and strategic work. Here’s the thing: we all know that AI works because it can learn from data.

15 Scenarios When to Pay Freelance Writers Higher Rates


While these prices run the gamut of freelance pay rates, it’s missing one thing: factoring in additional services or contingencies. The assignment requires a significant amount of research or grunt work. They are doing more work and you owe it to them.

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Are Your Internal Comms Doing Enough for Your Brand?


Throughout high school and for two summers in college, I worked several different jobs at Six Flags in New Jersey. It was just a part of the culture and it radiated positivity in an otherwise difficult work environment.

The Social Media Sick Day


Think about the business structure where you work. It’s a contingency to plan for before even opening up a business. Keep a stash of extras so you don’t have to work too hard when you don’t feel well. Guest post by Megan Totka. What happens if you call in sick?

Digital learning and the invisible Digital Divide


As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind without many people noticing them.

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)


We are prone to worshiping technology, sometimes forgetting that it’s the people behind (or in front of) the technology that really make it work. An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time). Rahul K.

How to Build a Q4 Spend Strategy (and Other Tips for the Holiday Season)


Our work with hundreds of the world’s top storytellers has taught us that they key to success in Q4 is a strong game plan. Either Way: Have a Contingency Plan.

13 Must-Attend B2B Marketing Sessions at Dreamforce 2016


So we did the work for you. Geoffrey Kahler and Wendy White of CenturyLink, and Peter Isaacson of Demandbase talk about successful execution of an ABM strategy, contingent upon sales and marketing alignment around the accounts that matter most.

Inequality of pay undermining trust in CEOs and corporate brands


There has been widespread resistance to greater transparency and suggestions for making CEO pay more credibly contingent on company performance. Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs.

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Planning for ABM? Avoid These Common Challenges


Sales Insight: Work with your sales teams to gather insight into each of the accounts. Working with Outdated CRM Data. ABM works best when it’s rolled out slowly and implemented over time. Work with Sales to identify the top ten accounts who fit your desired customer profiles.

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3 Creative Highlights From Cannes Lions

Modern Marketing

For those of you not familiar, the Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields. Without sounding hyperbolic, it truly is a new age we're living and working in.

Adopting a Growth Marketing Mentality for B2B Companies

Launch Marketing

The challenge with defining growth marketing is that a large part of its definition is contingent on the fact that marketers can do very different things to achieve it. Startups need to know what is or isn’t working right away and improve upon it.