ClearVoice

APRIL 3, 2020

Use this content contingency plan to adjust messaging in a crisis. You might be inspired by the ClearVoice talent network which has a robust team of freelancers who are used to working with a variety of clients on everything ranging from blog posts and articles to white papers.

Brand Identity 89

Brand Identity Branding Paid Search Agency Advertising Agencies 89

Everything Technology Marketing

NOVEMBER 14, 2009

In keeping with the Boy Scout’s Motto, “Be Prepared,” this step prepares you to anticipate how competitors and prospective customers might react so you can anticipate potential adjustments and develop contingency strategies. Step Five: Developing the Plan Objectives Your measurable objectives are the basis of a GTM Tactical plan.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

ClearVoice

JANUARY 14, 2021

Your revenue stream is ultimately contingent upon what your company or organization does differently for its customer base than its competitors. Downloads : Downloadable ebooks and white papers are a great way to capture data on your audience and build thought leadership. Every business has a thesis. It’s the ‘what.’.

Marketing Websites 86

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 86

ClearVoice

JANUARY 14, 2021

Your revenue stream is ultimately contingent upon what your company or organization does differently for its customer base than its competitors. Downloads : Downloadable ebooks and white papers are a great way to capture data on your audience and build thought leadership. Every business has a thesis. It’s the ‘what.’.

Marketing Websites 52

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 52

Adobe Experience Cloud Blog

MAY 11, 2011

Are you leveraging white papers and webinars? If you have a contingent of crabby customers who are more willing to give you a “thumbs down” with others than to tell you how they feel directly, find an avenue with which they can speak directly to you, rather than about you. Think about all the messaging tools at your disposal.

Lead Generation 48

Lead Generation Generation Leads Lead 48

Buzz Marketing for Technology

JUNE 27, 2008

In this white paper, I take a postcritical stance (Selber 2004). But support for horizontal learning, learning across workplace boundaries, is restricted to informal, contingency-oriented channels (Tuomi-Gröhn, Engeström, & Young 2003). I hope that this white paper has provided some starting points for that work.

Work Management 100

Work Management Research Verticals Press 100

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The mere fact that they must fill out a form to get your ebook, white paper or brochure will cause them to attribute greater value to it and see it as more authoritative.

Content 133

Content Paper User-Generated Content Thought Leadership 133

SWZD

NOVEMBER 6, 2017

For example, make Q3 and Q4 campaign spend within a specific new channel contingent upon Q1 and Q2 returns from that channel. Develop some new eBooks, infographics, webinars , white papers, or interactive content. Note them as such, and emphasize that their expense should be viewed as results-dependent rather than set in stone.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Budget Programs Demand 76

Hubspot

AUGUST 9, 2018

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. If you’re pursuing a public relations role, build a contingency plan to discuss in your interview. Content Marketer. Marketing Job Resources.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

PureB2B

OCTOBER 8, 2020

There still remains a large contingency of marketers who haven’t considered or implemented social media. Direct leads are captured through the use of a lead magnet - downloadable eBooks, white papers, tools, or other types of content - which are linked to a landing page where visitors can gain access to them by providing their information.

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62

PureB2B

OCTOBER 8, 2020

There still remains a large contingency of marketers who haven’t considered or implemented social media. The content is called a “lead magnet,” which can be in any of the following formats: eBooks, templates, checklists, free online courses, white papers, case studies, guides, etc. encourage social sharing. drive inbound leads.

Lead Generation 48

Lead Generation Social Media Sales Qualified Leads Generation 48