Remove contingency viral
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The Responsible Approach to Generative AI

Content Standard

In 2013, Velocity Partners published a viral Slideshare titled Crap Content. Meanwhile, creating content using external tools requires careful contingency planning. For most companies, the need to rapidly scale content creation is the biggest driver of generative AI adoption.

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7 Content Marketing Trends for 2022 & How to Prepare

Brandpoint

How to Prepare Think of contingency plans and safety details first. Are you a company who will jump on any viral trend? Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

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Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]

ClearVoice

An effective plan incorporates an emergency response, who to communicate directly to, outward and inward reputation management plan, disaster recovery, contingency communications, business continuity, and a clear delineation of key personnel and their list(s) of responsibilities. Prepare for physical and on-site needs. Why might you ask?

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Decipher Your Audience’s Visual Language with Image Analysis

Brandwatch Marketing

If a large contingent of your regular audience is teens or younger age groups, you can also use image analysis to understand general perception. Nike could find young people happily wearing Nike clothes and sneakers: View this post on Instagram. A post shared by Dancers (@dancer122__) on Sep 14, 2018 at 2:37pm PDT.

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Earned Media in Professional Services: 3 Strategies for Success

Hinge Marketing

Have a contingency plan ready to go: Identify a public relations firm and a lawyer whom you can call to help manage the crisis. Or maybe you could produce a viral video. To a job candidate like me, this lack of PR savvy was a big red flag, and I lost interest in the job. . Nobody wishes for PR crises and negative earned media.

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3 Brand Marketing Strategies for Dealing with Weird User-Generated Content

Content Standard

While neither brand should have necessarily predicted these responses from their users, seemingly no preparation was put into handling the contingency for crudeness, and as result, both campaigns had to be pulled. Cheetos displayed a bit more grace under fire when it came to a similar situation that arose recently. Sounds absurd, right?

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11 Examples of Instagram Ads We Love

Hubspot

It features provocative, emotional words , such as “anxiety,” and “happier,” which Harvard Business Review notes can drive campaign virality and memorability. The video promotes a sweepstakes Method Home is currently sponsoring that is contingent on user engagement with the ad. 7) Blinkist.