SWOT Analysis for Your Business and Content Marketing

ClearVoice

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. What is SWOT analysis? Preparing for your SWOT analysis. SWOT (a.k.a.,

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How to Navigate Brand Messaging in a Crisis

ClearVoice

In fact, every element of your content plan worked out exactly the way you hoped it would… until a crisis hits. Use this content contingency plan to adjust messaging in a crisis.

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Marketing Planning Process for Professional Services

Hinge Marketing

However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. This is a lesson we have learned after many years of working across these fields. A good marketing plan should take you, to some degree, outside your comfort zone and question everything you’ve done to date and why you thought it would work. Often these key business insights are organized within a SWOT analysis.

Strategic Marketing for Professional Services

Hinge Marketing

To help you understand how strategic marketing works, let’s take a look at an example of non-strategic marketing then compare it to a well-executed example. New communications technology (such as free video) and the widespread adoption of remote working have changed the playing field. Historically, advertising has not worked well for most professional services firms. If it’s not implemented, it will not work! What tactics are working as planned?