Marketing Planning Process for Professional Services

Hinge Marketing

Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. Associations/Trade Shows. Use benchmarks when available and don’t forget to allow for contingencies, typically 5-10% of overall budget. Any firm that wants to succeed needs a marketing plan.

Strategic Marketing for Professional Services

Hinge Marketing

As these two examples show, strategic marketing can affect many aspects of a firm’s policies, priorities and operations. If you haven’t yet identified your business objectives you can use techniques such as SWOT analysis and various types of market research to uncover the opportunities available to you. Associations/Trade Shows. Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is.