Marketing Planning Process for Professional Services
JUNE 5, 2017
Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. Associations/Trade Shows. Use benchmarks when available and don’t forget to allow for contingencies, typically 5-10% of overall budget. Any firm that wants to succeed needs a marketing plan.